SBD/6/Sports Industrialists


     The Broncos hired former 49ers Financial Admin.  and
Coaching Liaison NEAL DAHLEN to be Dir of Player Personnel
(Broncos)....Former LPGA Commissioner CHARLES MECHEM has become a
special consultant for ARNOLD PALMER.  Mechem will consult on
various aspects of Arnold Palmer Enterprises, including the
company's interests in golf courses, auto dealerships and The
Golf Channel (USA TODAY, 3/6).... Advantage International has
hired BILL BENTLEY for its Golf Management Division.  Bentley
comes from Cornerstone Sports, Inc., where he was Dir of Player
Management (Advantage).
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