Sports Innovation Lab Signs Launch Customers Longtime NBCA Exec Dir Michael Goldberg Dies Executive Transactions Nike, Adidas Battling For British Soccer Teens Names In The News Kraft Profile Examines Goodell Relationship Miami Herald's Edwin Pope Passes Away Nike Shifts Approach To Sponsorship As NBA Evolves LaMarcus Aldridge Sells California Home Weekend Plans With CareerBuilder's Nick Raffaele
THE MAGICAL MEDIA TOUR CONTINUES
Published March 5, 1996
Magic Johnson appeared on CNN's "Larry King Live" last night and received phone calls from Tommy Morrison, Jay Leno and Arsenio Hall. Johnson, on his new shoe company, MVP: "I'm part owner of it and also have my name on it but we're gonna also sign other players so it just won't be Magic Johnson." Larry King: "You gonna take on Nike and all those guys?" Johnson: "We're going to take them on, but in a different way because our price point will be lower. We want to appeal to everybody" (CNN, 3/5).