SBD/5/Sports Industrialists


     Magic Johnson appeared on CNN's "Larry King Live" last night
and received phone calls from Tommy Morrison, Jay Leno and
Arsenio Hall.  Johnson, on his new shoe company, MVP:  "I'm part
owner of it and also have my name on it but we're gonna also sign
other players so it just won't be Magic Johnson."  Larry King:
"You gonna take on Nike and all those guys?"  Johnson:  "We're
going to take them on, but in a different way because our price
point will be lower.  We want to appeal to everybody" (CNN, 3/5).
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