Menu
Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

     Nike debuts its controversial "Evil" TV spot from Wieden &
Kennedy/Amsterdam during CBS' Final Four coverage.  A 90-second
version will appear in movie theaters next month.  The spot
features an all-star soccer team of Nike endorsers representing
"good" against "Satanic" forces (AD AGE ONLINE, 3/26)....RC cola
is running a consumer promotion at K-Mart as part of its
sponsorship of the Newman-Haas racing team, offering a trip to
the Indy 500, a limited edition Ford Explorer, or a $1M prize
(BRANDWEEK, 3/25).... The role of cable networks as NASCAR
sponsors is profiled in ELECTRONIC MEDIA.  Wayne Walley notes
sponsorship can cost between $2.5 to $5.5M for the 31-race NASCAR
season, but the sponsorship provides "media exposure, promotional
value, merchandising and licensing revenues, and other
intangibles" (ELECTRONIC MEDIA, 3/25 issue).... Finalists in the
MPA Kelly Awards competition, which recognizes top magazine ads,
include Wieden & Kennedy spots for running shoe and Goodby,
Silverstein ads for Bell Sports Corp. helmets (Stuart Elliot,
N.Y. TIMES, 3/26)....ESPN has sold out sponsorship positions for
the '96 X Games.  Gold level sponsors are Coors, AT&T, Mountain
Dew, Taco Bell, Nike, Chevy Trucks and Pontiac (ESPN)....Adidas
has paid $3M for naming rights to three Nick Bollettieri sports
training schools in Bradenton, FL (USA TODAY, 3/26)....Sears has
begun airing 30- and 60-second spots featuring the Women's USA
National Basketball Team.  The spots will run on network prime-
time programming, including Lifetime (USA National
Team)....Chicago's Sportmart sold more than 1,000 pairs of the
new Air Jordans on Friday (Fred Mitchell, CHICAGO TRIBUNE, 3/26).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1996/03/26/Sponsorships-Advertising-Marketing/MARKETPLACE-ROUND-UP.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1996/03/26/Sponsorships-Advertising-Marketing/MARKETPLACE-ROUND-UP.aspx

CLOSE