Alexi Lalas Leaves ESPN For Fox Sports Top ATP Events Could Sue Tour Over Prize Money "MNF" Down On ESPN For Saints-Bears Glazer Continues To Be Critical Of ESPN MLS Cup Finale Sees Audience Bump ESPN's LaPlaca Honored With PR Award ESPN To Sell Ads Via Web-Based Auction "MNF" Viewers Miss Big Second Half ESPN Sets CFP Announcing Assignments SEC Title Game Rating Down Again
SBD/26/Sponsorships Advertising Marketing
ATP LOOKS FOR ACE WITH ATP DOUBLES CHAMPIONSHIPS IN HARTFORD
Published March 26, 1996
The ATP Tour and Jewel Productions Ltd. have reached a four- year agreement to make Hartford the home of the World Doubles Championship. Phoenix Home Life, a Hartford-based insurance and investment company, will be title sponsor (ATP Tour). The Phoenix ATP Tour World Doubles Championship will take place at the Hartford Civic Center November 13-17 and will be televised by ESPN for all four years of the deal. The contract between Jewel and the ATP Tour requires Jewel to offer $500,000 in prize money each of the first three years and $600,000 the fourth. Time Magazine and Trinity College will be presenting sponsors. Other sponsors include: Locite Corporation, the Mohegan Sun Resort, the Hartford Courant, People's Bank, St. Francis Hospital, Northeast Utilities, the CT Radio Network, Hartford Hospital and Ernst & Young (Greg Garber, HARTFORD COURANT, 3/26).