Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
NAOC has drawn up an operating budget for the '98 Games of 94.5B yen, up 18.5B yen over their initial plan, according to KYODO NEWS. NAOC put telecom expenses at 16.7B yen, up 11.6B yen. Transportation, hotel and security expenses were 6.7B yen, up 3.5B yen. Broadcast revenues are estimated at 29.2B yen, down 4.1B yen from the original plan, and sponsorship revenue is listed at 26.3B yen, down 5.9B yen. Nagano city and other local governments are expected to double their combined financial burden to 5B yen to make up for revenue shortfalls (KYODO NEWS, 3/23).
ACOG has yet to make its initial $1.9M payment to the city of Atlanta for municipal services such as police and fire protection. ACOG officials say they are still reviewing the contract (ATLANTA CONSTITUTION, 3/26)....To help TEAM USA members stay in touch with "the important people in their lives" during the Atlanta Games, Motorola is giving all U.S. Olympic athletes the new, limited edition OlymPager (Motorola)....Olympic organizers in Salt Lake City have signed contracts with Fred A. Moreton & Co. and Deloitte & Touche. Moreton will handle risk management and insurance brokering; Deloitte & Touche will provide auditing and "other services" (SALT LAKE TRIBUNE, 3/21).... ACOG officials announced more than 38,000 of the 135,000 Olympic tickets put on sale Saturday were sold (ATLANTA CONSTITUTION, 3/25)....Kodak will leverage its Olympic sponsorship with an "array of collectibles" (BRANDWEEK, 3/25 issue)....UEFA, which governs European soccer, is refusing to allow European teams in the Olympics to use players over the age of 21 (L.A. TIMES, 3/26)....The Copeland Hirther design firm unveils the "look of the games" today, including banners, uniforms and tickets (ATLANTA CONSTITUTION, 3/26).