SBD/22/Sports Media

WHAT DO RIVALS FLORIDA AND FSU HAVE IN COMMON? SUNSHINE

     The Univ. of Florida has signed a multi-year TV rights deal
with Sunshine Network beginning with the upcoming school year.
The network will televise over 100 Gator events annually,
including tape-delay broadcasts of football games, 10 live men's
basketball games, 10 baseball games and feature programming
(Sunshine).   Sunshine GM Jim Liberatore said the network is
"real excited," and anticipates cross-promotions with Florida
State, another Sunshine property.  Florida AD Jeremy Foley, who
said the agreement was for five years, said Sunshine's wider
distribution and national potential through Liberty/Prime were
key factors in the decision to abandon incumbent rightsholder
SportsChannel.  In Orlando, Jerry Greene notes Wayne Huizenga's
purchase of Sunshine-rival SportsChannel means "it will become
primarily a source for south Florida programming."  Greene
predicts Central FL cable operators will drop SportsChannel once
it loses the Gators (ORLANDO SENTINEL, 3/22).
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Cablevision, New York Liberty, Media

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