U.S.-China Draws 5.7 Million Viewers To Fox Discovery Lands European Oly Rights Through '24 Fox, USGA "Pleased Overall" With U.S. Open Coverage Golf Analyst Oosterhuis Fighting Alzheimer's Costas To Apologize To Cubs Pitcher Media Notes Fox' David Neal Ready For Big Soccer Day St. Louis Top Market For World Cup NBCSN Using TSN Talent For NHL Draft More Reviews Of Fox' U.S. Open Coverage
WHAT DO RIVALS FLORIDA AND FSU HAVE IN COMMON? SUNSHINE
Published March 22, 1996
The Univ. of Florida has signed a multi-year TV rights deal with Sunshine Network beginning with the upcoming school year. The network will televise over 100 Gator events annually, including tape-delay broadcasts of football games, 10 live men's basketball games, 10 baseball games and feature programming (Sunshine). Sunshine GM Jim Liberatore said the network is "real excited," and anticipates cross-promotions with Florida State, another Sunshine property. Florida AD Jeremy Foley, who said the agreement was for five years, said Sunshine's wider distribution and national potential through Liberty/Prime were key factors in the decision to abandon incumbent rightsholder SportsChannel. In Orlando, Jerry Greene notes Wayne Huizenga's purchase of Sunshine-rival SportsChannel means "it will become primarily a source for south Florida programming." Greene predicts Central FL cable operators will drop SportsChannel once it loses the Gators (ORLANDO SENTINEL, 3/22).