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SPORTING NEWS TEAMS UP WITH AOL ON MAJOR ONLINE PRESENCE
Published March 22, 1996
The Sporting News will become a "key provider" of sports news information for America Online, following a "unique" and "sweeping" agreement made between Times Mirror Magazines and the Vienna, VA-based online service. As part of the deal, Times Mirror and AOL are in discussions on how the publishing company can help provide content for AOL's Global Network Navigator on the Web. Times Mirror and AOL will combine in some efforts to push ad sales for both AOL and Times Mirror's Web sites. The two organizations also plan to build "new AOL online communities" based on leisure activities, utilizing the editorial experience of other Times Mirror publications such as Golf Magazine, Ski, and Field & Stream. Times Mirror Magazines President and CEO Efrem Zimbalist III: "This relationship positions Times Mirror Magazines as a major online publisher reaching a dramatically larger new market with significant opportunities for our advertisers" (AOL). Mark Newman, Asst Managing Editor for The Sporting News, has been given editorial responsibility for shaping the online product, which will include up-to-the-second scores of major events, game recaps, features, columns and box scores. Sporting News Editor John Rawlings emphasized the commitment of TSN to focused coverage and cited their tailored coverage of MLB teams as an "editorial success" (TSN, 3/25 issue).