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SNOWBOARDERS RIDING THE SNOW SPORT WAVE OF THE FUTURE
Published March 21, 1996
Vail and most other major resorts in the Rockies are starting to welcome snowboarding as the "salvation of the alpine winter sports industry," according to the WASHINGTON POST. With the number of snowboarders increasing each year, ski resorts are moving away from the "brink of economic decline" as the generation that powered skiing's growth in the '60s and '70s ages. Currently, snowboarders make up 13% of ski area visitors, but that is growing by 17% per year. This year, snowboards accounted for almost 40% of wholesale equipment orders. National Ski Areas Assoc President Michael Berry: "Snowboarding is the growth element of the sport right now" (Tom Kenworthy, WASHINGTON POST, 3/21).