Menu
Sponsorships Advertising Marketing

MAYBE TYSON IS MARKETABLE -- JUST ASK "LIVE HARD"

     Since Mike Tyson wore a cap with the "Live Hard" logo to a
pre-fight press conference last week, sales of the cap and t-
shirt line have "soared," according to USA TODAY.  Tyson is not a
paid endorser for Live Hard and only got the cap at an apparel
trade show last month, when Live Hard co-founder Michael
Kupferberg spotted Tyson and gave it to him.  With the help of
Tyson's exposure, projected revenue for the Chicago-based apparel
line has "rocketed tenfold" to $10M.  Marketing consultant Darcy
Bouzeos, on the exposure:  "In terms of product name recognition,
it's invaluable."  Live Hard has no ad budget and makes a
practice of sending caps and t-shirts to celebrities -- though
Tyson is the first to wear an item.  Live Hard President Brett
Bombicino, who notes Michael Jordan has been sent the most
merchandise:  "Maybe someday when Michael's in a rush to leave
his house, he'll accidentally grab his Live Hard cap instead of
his Nike hat" (Bruce Horovitz, USA TODAY, 3/21).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1996/03/21/Sponsorships-Advertising-Marketing/MAYBE-TYSON-IS-MARKETABLE-JUST-ASK-LIVE-HARD.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1996/03/21/Sponsorships-Advertising-Marketing/MAYBE-TYSON-IS-MARKETABLE-JUST-ASK-LIVE-HARD.aspx

CLOSE