SBD/21/Sponsorships Advertising Marketing

MARKETPLACE ROUNDUP

     After relinquishing its position as official telecom
consultant to the NFL, GTE says it will explore other sports
sponsorship opportunities and that staff will not be affected by
the loss (TAMPA TRIBUNE, 3/21)....Miller Brewing breaks two new
spots for Miller Genuine Draft Light, themed "The lighter side of
MGD" (AD AGE ONLINE, 3/21)....HA-LO Industries and the Cubs
announced that HA-LO has sponsored installation of cup holders in
31,000 of Wrigley Field's seats, including skyboxes.  Cubs
VP/Marketing John McDonough: "HA-LO is the only commercial name
inside Wrigley Field.  The presentation of the company's logo is
very tasteful and we do not feel that it contradicts the pristine
environment of the ball park (HA-LO)....Charlotte Motor Speedway
founder Bruton Smith and President H.A. "Humpy" Wheeler are on a
three-week "road show," visiting investment brokers to promote
the second issue of 3,100,000 shares of Speedway Motorsports
stock (Charlotte Motor Speedway).... Int'l Motor Sports
Association President Charles Slater confirmed that he may bring
in additional investors to the sanctioning body (TAMPA TRIBUNE,
3/21)....The Bigsby & Kruthers Dennis Rodman mural in Chicago was
originally intended to have shown him with sleeves, but Bigsby
Partner Gene Silverberg noted it didn't look "natural," so they
went sleeveless (CHICAGO SUN-TIMES, 3/20)....Theater owners at
last week's NATO/ShoWest convention were "surprisingly
enthusiastic" about sports-based movies due out this summer,
including "Eddie," starring Whoopi Goldberg, "Tin Cup," starring
Kevin Costner and Don Johnson, and "Space Jam" starring Michael
Jordan and Larry Bird (ENTERTAINMENT WEEKLY, 3/22 issue)....In a
Giants press release on the '96 Bay Bridge Series, the team
refers to their ballpark as "Candlestick Park," not 3Com Park
(THE DAILY).
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Related Topics:

Chicago Cubs, GTE, NFL

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