Goodell Addresses NFL's Domestic Violence Policy CBS Leads NFL Week 7 Overnights NFL Owners Agree Not To Extend Ticketing Deals Microsoft Attempts To Improve NFL Tablet's Reputation NFL Pregame Shows Cover Josh Brown Cubs Looking Out For Corporate Partners NFL Reopens Investigation Into Giants' Josh Brown CBS/NFL Net See Sharp Drop For "TNF" Roger Goodell Addresses Dip In NFL Ratings MillerCoors Brings Back '80s Madden Ad
SBD/21/Sponsorships Advertising Marketing
Published March 21, 1996
After relinquishing its position as official telecom consultant to the NFL, GTE says it will explore other sports sponsorship opportunities and that staff will not be affected by the loss (TAMPA TRIBUNE, 3/21)....Miller Brewing breaks two new spots for Miller Genuine Draft Light, themed "The lighter side of MGD" (AD AGE ONLINE, 3/21)....HA-LO Industries and the Cubs announced that HA-LO has sponsored installation of cup holders in 31,000 of Wrigley Field's seats, including skyboxes. Cubs VP/Marketing John McDonough: "HA-LO is the only commercial name inside Wrigley Field. The presentation of the company's logo is very tasteful and we do not feel that it contradicts the pristine environment of the ball park (HA-LO)....Charlotte Motor Speedway founder Bruton Smith and President H.A. "Humpy" Wheeler are on a three-week "road show," visiting investment brokers to promote the second issue of 3,100,000 shares of Speedway Motorsports stock (Charlotte Motor Speedway).... Int'l Motor Sports Association President Charles Slater confirmed that he may bring in additional investors to the sanctioning body (TAMPA TRIBUNE, 3/21)....The Bigsby & Kruthers Dennis Rodman mural in Chicago was originally intended to have shown him with sleeves, but Bigsby Partner Gene Silverberg noted it didn't look "natural," so they went sleeveless (CHICAGO SUN-TIMES, 3/20)....Theater owners at last week's NATO/ShoWest convention were "surprisingly enthusiastic" about sports-based movies due out this summer, including "Eddie," starring Whoopi Goldberg, "Tin Cup," starring Kevin Costner and Don Johnson, and "Space Jam" starring Michael Jordan and Larry Bird (ENTERTAINMENT WEEKLY, 3/22 issue)....In a Giants press release on the '96 Bay Bridge Series, the team refers to their ballpark as "Candlestick Park," not 3Com Park (THE DAILY).