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MERRILL LYNCH SIGNS ON AS SPONSOR OF THE ATLANTA GAMES
Published March 21, 1996
ACOG announced yesterday Merrill Lynch & Co. will become an official sponsor of the '96 Games and the '96 U.S. Olympic Team in the broker/dealer securities, investment advisory services and investment banking categories. Past Merrill Lynch Olympic involvement was as a sponsor of the U.S. Olympic Team during the '88-92 quadrennium. Presently, Merrill Lynch Exec VP/Private Client Group John Streffens is Chair of the USOC's National Finance Committee (ACOG). On the timing of the deal -- just about four months away from the start of the '96 Games -- a Merrill Lynch spokesperson said, "We still have plenty of time to enjoy the benefits and capitalize on it" (THE DAILY).