LA 2024 Betting On Historic Sponsorship Sales Lananna Named New USA Track & Field President AT&T Not Renewing USOC Sponsorship Golf Expected To Stay In Olympics Through '24 Sources: NHL Makes Olympic Offer To Players LA 2024 Talks In Wake Of Trump Election LA 2024 To Address Trump's Election In Pitch Trump Victory Raises Questions For LA 2024 Bid Canadian Olympic Committee To Invest $37M LA 2024 Strengthens Olympic Bid
MERRILL LYNCH SIGNS ON AS SPONSOR OF THE ATLANTA GAMES
Published March 21, 1996
ACOG announced yesterday Merrill Lynch & Co. will become an official sponsor of the '96 Games and the '96 U.S. Olympic Team in the broker/dealer securities, investment advisory services and investment banking categories. Past Merrill Lynch Olympic involvement was as a sponsor of the U.S. Olympic Team during the '88-92 quadrennium. Presently, Merrill Lynch Exec VP/Private Client Group John Streffens is Chair of the USOC's National Finance Committee (ACOG). On the timing of the deal -- just about four months away from the start of the '96 Games -- a Merrill Lynch spokesperson said, "We still have plenty of time to enjoy the benefits and capitalize on it" (THE DAILY).