IOC Says No Deadline On NHL/Oly Participation USOC Will Not Host '28 If L.A. Loses '24 Bid Study Shows '24 Games Would Give L.A. $11.2B Boost Nick Symmonds To Retire From Track & Field L.A. Using Rose Parade Float To Promote Games Bid Citi Ending USOC Sponsorship After Five Years USOC Takes Transparent Approach To Diversity Olympic Channel Secures DirecTV Distribution L.A. Hosting '28 Games Could Bring Challenges Trump To Support L.A. 2024 Bid
MERRILL LYNCH SIGNS ON AS SPONSOR OF THE ATLANTA GAMES
Published March 21, 1996
ACOG announced yesterday Merrill Lynch & Co. will become an official sponsor of the '96 Games and the '96 U.S. Olympic Team in the broker/dealer securities, investment advisory services and investment banking categories. Past Merrill Lynch Olympic involvement was as a sponsor of the U.S. Olympic Team during the '88-92 quadrennium. Presently, Merrill Lynch Exec VP/Private Client Group John Streffens is Chair of the USOC's National Finance Committee (ACOG). On the timing of the deal -- just about four months away from the start of the '96 Games -- a Merrill Lynch spokesperson said, "We still have plenty of time to enjoy the benefits and capitalize on it" (THE DAILY).