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  • MERRILL LYNCH SIGNS ON AS SPONSOR OF THE ATLANTA GAMES

         ACOG announced yesterday Merrill Lynch & Co. will become an
    official sponsor of the '96 Games and the '96 U.S. Olympic Team
    in the broker/dealer securities, investment advisory services and
    investment banking categories.  Past Merrill Lynch Olympic
    involvement was as a sponsor of the U.S. Olympic Team during the
    '88-92 quadrennium.  Presently, Merrill Lynch Exec VP/Private
    Client Group John Streffens is Chair of the USOC's National
    Finance Committee (ACOG).  On the timing of the deal -- just
    about four months away from the start of the '96 Games -- a
    Merrill Lynch spokesperson said, "We still have plenty of time to
    enjoy the benefits and capitalize on it" (THE DAILY).
    

    Print | Tags: Olympics, USOC
  • OLYMPIC NOTES

         In bidding for the '98 Games, the city of Nagano promised to
    "bear the transportation, meals and lodging expenses of all the
    delegations."  Japanese officials now say soaring costs prohibit
    them from paying these expenses (N.Y. TIMES, 3/21)....The USOC
    has identified the Twin Cities, along with San Antonio and Salt
    Lake City, as the first locations of Olympic development centers
    intended to "groom" intermediate level athletes (Minneapolis STAR
    TRIBUNE, 3/19)....The UT Dept. of Transportation believes a
    proposed reconstruction of I-15 in Salt Lake Valley can be
    completed for 2002 (SALT LAKE TRIBUNE, 3/21)....Bill Moss,
    Managing Dir of Olympic Construction, on safety concerns after
    another construction accident this week:  "All the incidents are
    unrelated.  There is no real tie to them other than the fact that
    they're all facilities being used to host the Olympic Games"
    ("Today," NBC, 3/21).
    

    Print | Tags: NBC, Olympics, USOC
  • PONTIAC LOOKS AT REGIONAL OLYMPIC MARKETING PLAN

         Pontiac execs are "considering" an Olympic soccer tie-in for
    an estimated $2M dealer-marketing effort behind the '97 Grand
    Prix in five southeastern cities, according to BRANDWEEK.
    Separate from GM's corporate sponsorship, this plan would link
    Pontiac directly to men's and women's U.S. soccer teams for
    promotional programs during the '96 Games.  Pontiac dealers in
    Athens, GA, Birmingham, AL, Orlando, FL, Washington, DC, and
    Miami, FL, would receive corporate support in the form of sales
    incentives, co-op ads and signage near stadiums hosting Olympic
    soccer.  Steve Gelsi notes Pontiac could also use the promotion
    to reach the "soccer-friendly" Hispanic market (BRANDWEEK, 3/18
    issue).
    

    Print | Tags: General Motors, Olympics
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