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ASTROS CALL ON CITY HALL TO HELP WITH NEW TV ADS
Published March 21, 1996
The Astros have introduced two more TV spots to their '96 season-ticket ad campaign. Houston Mayor Bob Lanier and his wife Elyse are featured in one and Dr. Red Duke of the Univ. of Texas Health Science Center stars in the other. The first depicts Mrs. Lanier studying the MLB rule book, while the Mayor tells how she called the NBA league office during the playoffs to complain about officiating against the Rockets. Lanier: "If I were an umpire, I'd think twice before making a close call against the Astros in Houston." In the second spot, Dr. Duke informs people the best way to protect one's self from the Houston summer sun is to don an Astros cap and attend a game inside the Astrodome. The two spots join past ads starring President and Mrs. Bush, Bum Phillips and Clyde Drexler. The campaign was written and produced by Coudal Partners (Astros)....Randalls Food Markets will sell 5,000 upper deck tickets for $3 each. The Astros also announced Dow Chemical has pledged more than 5,000 ticket coupons to 1,300 students who attend the '96 Science Engineering Fair. It appears the Astros will miss their goal of 17,200 season- tickets sold by opening day by around 4,000 (John Williams, HOUSTON CHRONICLE, 3/21).