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Published March 20, 1996
Prime Sports West is reportedly working on rights deals with the Diamondbacks and Phoenix's yet-to-be-named NHL team (CABLE WORLD, 3/18 issue)....The new women's magazine from Conde Nast Publications will be titled "Conde Nast Sports for Women." The magazine, initially called named "Jump," is due to premiere in '97 (AD AGE ONLINE, 3/20)....ESPN will air the new Haka Bowl, live from New Zealand. The three-year deal with the bowl begins with this year's December 26 matchup between the Pac-10 third place finisher and an at-large participant (USA TODAY, 3/20)....The Japanese Olympic Committee will open a home page on the internet (KYODO NEWS, 3/19)....IBM will be sole sponsor of the "NBC Interactive Viewer's Guide" to the '96 Olympic Games," a CD-ROM featuring Olympic info (AD AGE ONLINE, 3/20).