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CBS FACES SOME STIFF COMPETITION: MUST SEE TV, SKATING
Published March 20, 1996
CBS's Thursday NCAA coverage will face NBC's top-rated Thursday prime-time lineup and the World Figure Skating Championships on ABC. In Atlanta, Prentis Rogers notes ABC's decision to match figure skating against the hoops could have a "significant impact" on CBS' ratings (ATLANTA CONSTITUTION, 3/20). In 1994, NBC carried the skating head-to-head with the NCAA on CBS, beating basketball with a 10.4 rating, compared with CBS's 8.5 (USA TODAY, 3/20). ZERO-FOR-THE BIG TEN: Rogers notes another potential ratings problem lies with the failure of the Big Ten to advance any teams to the Sweet 16, since those schools "command 25 percent of the home market." CBS' Len DeLuca hopes the Big Ten's absence will be nullified by the 7 teams left from the ACC and Big East (ATLANTA CONSTITUTION, 3/20).