Brands Activating Around U.S. Open Across N.Y. Nike Dragged Into Armstrong-Gov't Dispute Clemson Extends Apparel Deal With Nike Nike, Adidas Continue Shoe Push In Asia Flames To Discuss Project With Gov't Officials Adidas Snags NHL Jersey Rights Deal Blue Jackets Launch "March With Us" Campaign Columnist: NHL Should Suspend Kane Nike To Open All-Jordan Store In Chicago Honda Center Scoreboard Debuts Sept. 25
SBD/20/Sponsorships Advertising Marketing
NEW RULES FOR NHL JERSEY RETAILING
Published March 20, 1996
The recent agreement between the NHL and NHLPA on player- name royalties may mean "a door is closing for the many team and licensed shops that specialized in personalized jerseys," according to SPORTING GOODS BUSINESS. Dealers must now choose from three or four players per team offered by Starter and CCM, or commit to a dozen per player for a special order. New licensee Nike is yet to announce a policy in this area. The NHL has stated it will "crack down" on stores doing their own royalty-free lettering, although the league is working on a system to give dealers access to small orders for lesser-known players. NHL VP of Global Licensing Fred Scalera: "This is the first chapter in a book not yet written. We're not looking to dissuade someone from doing business, but the name of the player is something the players have rights to. Just as we are adjusting, the retailer will have to adjust." Scalera noted the NHL may set up regional distribution centers to handle customized orders, or they may use a "middle man" to handle some stitching (Andy Bernstein, SGB, 3/96 issue).