NYC FC Brings On Frank Lampard As Second DP Sporting KC Unveils National Training Center Plans Zeidman Promoted To Staples Center President MLS Facility Notes Broward County Hopes To Land MLS Stadium Orlando City SC Forms Fan Advisory Council Orlando City Halfway To Season-Ticket Cap College Execs Study MLS Club To Help Attendance Jordan Brand Capitalizing On Jeter's Farewell Growth Of Soccer In U.S. Examined
Upcoming Conferences and Events
SBD/20/Sponsorships Advertising Marketing
MAJOR LEAGUE SOCCER IN MIDST OF SUPPLIER QUANDARY
Published March 20, 1996
Nike, Reebok, Puma and Adidas have all "anted up" about $500,000 a year in their roles as "official supplier" for MLS franchises that begin play next month. But each company is "rapidly learning" that the designation does not prevent approaching individual players for six-figure endorsement deals, according to BRANDWEEK. Reebok has signed a footwear deal with Clash player Eric Wynalda -- while the Clash have signed with Nike. Adidas has signed the Revolution's Alexi Lalas -- a Reebok-endorsed team. Nike's pre-existing deal with Marcelo Balboa will continue even though he plays for the Puma-supplied Rapids (Steve Gelsi, BRANDWEEK, 3/18).