Crew Signs First Stadium Naming-Rights Deal Orlando City SC Sells Out MLS Debut Fox Promising Strong MLS Broadcasts AEG Reports Warn Against Inglewood Stadium MLS Players Tout United Front In CBA Talks Avaya Stadium Receives Rave Reviews Orlando City Surpasses 13,000 Season Tix Sky Sports To Carry MLS Matches MLS, Union Still At Impasse On CBA Nike Signs Mariota To Endorsement Deal
Upcoming Conferences and Events
SBD/20/Sponsorships Advertising Marketing
MAJOR LEAGUE SOCCER IN MIDST OF SUPPLIER QUANDARY
Published March 20, 1996
Nike, Reebok, Puma and Adidas have all "anted up" about $500,000 a year in their roles as "official supplier" for MLS franchises that begin play next month. But each company is "rapidly learning" that the designation does not prevent approaching individual players for six-figure endorsement deals, according to BRANDWEEK. Reebok has signed a footwear deal with Clash player Eric Wynalda -- while the Clash have signed with Nike. Adidas has signed the Revolution's Alexi Lalas -- a Reebok-endorsed team. Nike's pre-existing deal with Marcelo Balboa will continue even though he plays for the Puma-supplied Rapids (Steve Gelsi, BRANDWEEK, 3/18).