Nike, USATF Sign 23-Year Extension Illinois Athletics, Nike Unveil New Look Arthur Blank, Atlanta Officially Awarded MLS Team Vikings, Twins Owners Want Expansion MLS Club NYC FC To Play Three Years At Yankee Stadium App Review: Nike+ Running For iPhone AEG Expanding With Mixed-Use Districts MLS Salaries Underscore Wide Disparities Fire Expand Marketing, Outreach Programs MLS' Atlanta Expansion Fee To Be $70-100M
Upcoming Conferences and Events
SBD/20/Sponsorships Advertising Marketing
MAJOR LEAGUE SOCCER IN MIDST OF SUPPLIER QUANDARY
Published March 20, 1996
Nike, Reebok, Puma and Adidas have all "anted up" about $500,000 a year in their roles as "official supplier" for MLS franchises that begin play next month. But each company is "rapidly learning" that the designation does not prevent approaching individual players for six-figure endorsement deals, according to BRANDWEEK. Reebok has signed a footwear deal with Clash player Eric Wynalda -- while the Clash have signed with Nike. Adidas has signed the Revolution's Alexi Lalas -- a Reebok-endorsed team. Nike's pre-existing deal with Marcelo Balboa will continue even though he plays for the Puma-supplied Rapids (Steve Gelsi, BRANDWEEK, 3/18).