SBD/19/Sports Media

NEW NBC OLYMPIC ON-LINE SITE "LIKE A 100 PAGE BOOK" OF INFO

     NBC has announced a new on-line site to supplement and
publicize its on-air coverage of the '96 Games.  "NBC Presents
the Games of the XXVI Olympiad" is accessible on the network's
Web site at http://www.olympic.nbc.com and through NBC SuperNet
Sports on the Microsoft Network (go word: NBC).  Feature areas
include:  Athlete Profile of the Week; Golden Moments; Day-in-
the-Life of an Olympic Hopeful; Sport-by-Sport previews; and a
nightly "Golden Chat" with notable personalities (NBC).  NBC's Ed
Markey said the network has yet to sell advertising on the site
and, "for now," will use the site it to promote Games coverage.
The site will be managed by a staff on-site in Atlanta during the
Games (Jeffrey Scott, ATLANTA CONSTITUTION, 3/19).
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