ESPN's Jed Drake Talks World Cup Prep LeBron James Favoring Old Nikes Winston News Bumps Ferrell Off "SportsCenter" McIlroy, Rooney Star In New Nike Ad Nike Opts To Extend Deal With Ohio State TWC Could Seek Record Fee For Dodgers RSN App Review: ESPN SportsCenter For iPhone NSCS Ratings Flat For '13, Viewership Up Some ESPN Ombudsman Looks At Sourcing Dispute ESPN Launches SportsCenter App
SBD/19/Sponsorships Advertising Marketing
Published March 19, 1996
Cobra Golf officials say the demand for King Cobra Ti woods has clubhead supplier IMI Titanium Inc. working double and triple shifts (GOLF WORLD, 3/15 issue)....For the first time in two years, Avia will advertise exclusively to women. The new print campaign targets active women ages 28 to 44, and will break in May publications. In addition to national advertising, Avia is dedicating all of its '96 marketing resources to strengthen its women's fitness business (AVIA)....Adidas America's attempt to upgrade its "subpar" warehousing and shipping computer system in January has "worked at glacial speeds, when it has worked at all" (Jeff Manning, Portland OREGONIAN, 3/16)....Dodgers pitcher Hideo Nomo is now endorsing a Japanese long distance company. Callers from Japan can dial in and leave a message for Nomo and hear a personal message ("Up Close," ESPN, 3/18).... Michael Hiestand notes Lil' Penny will appear in Nike spots during the Final Four in which he argues that he, not the Mariner Moose, should be Ken Griffey Jr.'s running mate (USA TODAY, 3/19)....Shaquille O'Neal and Monica Seles joined partner Robert Earl and Walt Disney World Resort Exec VP Al Weiss yesterday to announce the opening of an Official All Star Cafe at Disney's Sports Complex in May '97 (All Star Cafe)....Disney stock was down 2 3/8 yesterday, closing at 66 7/8 after Dean Witter downgraded the company and cut earnings estimates by 20 cents ("NBR," PBS, 3/18).