MARKETPLACE ROUNDUP

     Cobra Golf officials say the demand for King Cobra Ti woods
has clubhead supplier IMI Titanium Inc. working double and triple
shifts (GOLF WORLD, 3/15 issue)....For the first time in two
years, Avia will advertise exclusively to women.  The new print
campaign targets active women ages 28 to 44, and will break in
May publications.  In addition to national advertising, Avia is
dedicating all of its '96 marketing resources to strengthen its
women's fitness business (AVIA)....Adidas America's attempt to
upgrade its "subpar" warehousing and shipping computer system in
January has "worked at glacial speeds, when it has worked at all"
(Jeff Manning, Portland OREGONIAN, 3/16)....Dodgers pitcher Hideo
Nomo is now endorsing a Japanese long distance company.  Callers
from Japan can dial in and leave a message for Nomo and hear a
personal message ("Up Close," ESPN, 3/18).... Michael Hiestand
notes Lil' Penny will appear in Nike spots during the Final Four
in which he argues that he, not the Mariner Moose, should be Ken
Griffey Jr.'s running mate (USA TODAY, 3/19)....Shaquille O'Neal
and Monica Seles joined partner Robert Earl and Walt Disney World
Resort Exec VP Al Weiss yesterday to announce the opening of an
Official All Star Cafe at Disney's Sports Complex in May '97 (All
Star Cafe)....Disney stock was down 2 3/8 yesterday, closing at
66 7/8 after Dean Witter downgraded the company and cut earnings
estimates by 20 cents ("NBR," PBS, 3/18).