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Sponsorships Advertising Marketing

MARKETPLACE ROUNDUP

     Cobra Golf officials say the demand for King Cobra Ti woods
has clubhead supplier IMI Titanium Inc. working double and triple
shifts (GOLF WORLD, 3/15 issue)....For the first time in two
years, Avia will advertise exclusively to women.  The new print
campaign targets active women ages 28 to 44, and will break in
May publications.  In addition to national advertising, Avia is
dedicating all of its '96 marketing resources to strengthen its
women's fitness business (AVIA)....Adidas America's attempt to
upgrade its "subpar" warehousing and shipping computer system in
January has "worked at glacial speeds, when it has worked at all"
(Jeff Manning, Portland OREGONIAN, 3/16)....Dodgers pitcher Hideo
Nomo is now endorsing a Japanese long distance company.  Callers
from Japan can dial in and leave a message for Nomo and hear a
personal message ("Up Close," ESPN, 3/18).... Michael Hiestand
notes Lil' Penny will appear in Nike spots during the Final Four
in which he argues that he, not the Mariner Moose, should be Ken
Griffey Jr.'s running mate (USA TODAY, 3/19)....Shaquille O'Neal
and Monica Seles joined partner Robert Earl and Walt Disney World
Resort Exec VP Al Weiss yesterday to announce the opening of an
Official All Star Cafe at Disney's Sports Complex in May '97 (All
Star Cafe)....Disney stock was down 2 3/8 yesterday, closing at
66 7/8 after Dean Witter downgraded the company and cut earnings
estimates by 20 cents ("NBR," PBS, 3/18).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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