Ultraviolet To Run "Edgy" Ads Aimed At NFL SI Partners With Nashville For Swimsuit Issue SI Names Bumgarner Sportsman Of The Year SI Unveils New Digital Video Franchise Report: SI Used Ad Friendliness In Layoffs App Review: FanNation For iPhone SI.com Sets Traffic Record With LeBron Story Jenkins Details How He Got The LeBron Exclusive LeBron Lauded For Way He Announced Move Minding My Business With Paul Fichtenbaum
Upcoming Conferences and Events
SBD/19/Sponsorships Advertising Marketing
FDA STANDS FIRM ON PROPOSED TOBACCO AD RULES FOR MAGAZINES
Published March 19, 1996
The FDA is "holding its ground" on proposed tobacco advertising restrictions for magazines and billboards, but is reopening comment on some other ad provisions as it tries to further explain some rules, according to ADVERTISING AGE. In a notice released Monday, the FDA said there had been a number of questions on how it arrived at rules banning tobacco signs within 1,000 feet of a school or playground and limiting magazine ads to "tombstone ads" -- black and white with text only -- in publications with more than 15% readership by those under age 18. In a memorandum released Monday, the FDA said a study by the Tobacco Institute confirmed "the wisdom" of the 15% standard, showing that the only sports and racing magazines affected would be Sports Illustrated (18%), Car and Driver (18.3%), Motor Trend (22.1%) and Road and Track (20.6%) (AD AGE ONLINE, 3/19).