SBD/19/Sponsorships Advertising Marketing

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  • FDA STANDS FIRM ON PROPOSED TOBACCO AD RULES FOR MAGAZINES

         The FDA is "holding its ground" on proposed tobacco
    advertising restrictions for magazines and billboards, but is
    reopening comment on some other ad provisions as it tries to
    further explain some rules, according to ADVERTISING AGE.  In a
    notice released Monday, the FDA said there had been a number of
    questions on how it arrived at rules banning tobacco signs within
    1,000 feet of a school or playground and limiting magazine ads to
    "tombstone ads" -- black and white with text only -- in
    publications with more than 15% readership by those under age 18.
    In a memorandum released Monday, the FDA said a study by the
    Tobacco Institute confirmed "the wisdom" of the 15% standard,
    showing that the only sports and racing magazines affected would
    be Sports Illustrated (18%), Car and Driver (18.3%), Motor Trend
    (22.1%) and Road and Track (20.6%) (AD AGE ONLINE, 3/19).
    

    Print | Tags: Sports Illustrated, Time Warner
  • GOLF REMAINS AT IMG'S CORE, DESPITE DIVERSIFICATION

         Golf is "at the core" of IMG's identity, with sources saying
    golf activities account for about $200M of IMG's annual revenues,
    according to a GOLFWEEK report.  IMG execs have "been reluctant"
    to put a dollar value on their golf business because it overlaps
    into other IMG activities, including TV and event promotion.  In
    '90, golf accounted for 18% of IMG's $700M in revenue, but
    Alastair Johnson, IMG's head of Worldwide Golf, says the
    "absolute dollars" golf generates has increased, but the
    percentage has dropped due to diversification (Adam Barr,
    GOLFWEEK, 3/16 issue).   OTHER STROKES:  CNN's "Moneyline" looked
    at the "unparalleled success" of the Senior PGA Tour, which began
    in '80 with two events and $250,000 in prizes and now boasts 45
    stops and over $37M in purses.  TV coverage has tripled since
    '87, a fact advertisers "cannot ignore."  BBDO's Stephen Grubbs
    remains optimistic the Tour will continue to prosper:  "Golf is
    one of the hottest sports in the country and it has a unique
    target audience, so for the foreseeable future, I don't see that
    well running dry" (CNN, 3/18).... The management contract for The
    Skins Game has been awarded to Palm Desert, CA-based ViP Golf
    Services.  OCC Sports Inc. and Transworld International, an arm
    of IMG, promote the event as a joint venture (GOLFWEEK, 3/16
    issue).
    

    Print | Tags: BBDO, IMG, PGA Tour, Time Warner
  • MARKETPLACE ROUNDUP

         Cobra Golf officials say the demand for King Cobra Ti woods
    has clubhead supplier IMI Titanium Inc. working double and triple
    shifts (GOLF WORLD, 3/15 issue)....For the first time in two
    years, Avia will advertise exclusively to women.  The new print
    campaign targets active women ages 28 to 44, and will break in
    May publications.  In addition to national advertising, Avia is
    dedicating all of its '96 marketing resources to strengthen its
    women's fitness business (AVIA)....Adidas America's attempt to
    upgrade its "subpar" warehousing and shipping computer system in
    January has "worked at glacial speeds, when it has worked at all"
    (Jeff Manning, Portland OREGONIAN, 3/16)....Dodgers pitcher Hideo
    Nomo is now endorsing a Japanese long distance company.  Callers
    from Japan can dial in and leave a message for Nomo and hear a
    personal message ("Up Close," ESPN, 3/18).... Michael Hiestand
    notes Lil' Penny will appear in Nike spots during the Final Four
    in which he argues that he, not the Mariner Moose, should be Ken
    Griffey Jr.'s running mate (USA TODAY, 3/19)....Shaquille O'Neal
    and Monica Seles joined partner Robert Earl and Walt Disney World
    Resort Exec VP Al Weiss yesterday to announce the opening of an
    Official All Star Cafe at Disney's Sports Complex in May '97 (All
    Star Cafe)....Disney stock was down 2 3/8 yesterday, closing at
    66 7/8 after Dean Witter downgraded the company and cut earnings
    estimates by 20 cents ("NBR," PBS, 3/18).
    

    Print | Tags: ESPN, Acushnet, Los Angeles Dodgers, News Corp./Fox, Nike, Walt Disney, Washington Nationals
  • NIKE ON POWER PLAY WITH NEW HOCKEY SALES FORCE

         Nike's hockey division will hire an entirely new sales force
    to market the company's ice and in-line skates due to arrive in
    retail outlets next year, according to SPORTING GOODS BUSINESS.
    The new effort will be independent of Nike's apparel and footwear
    reps, as well as subsidiary Canstar.  Pierre Boivin, GM of Nike's
    hockey division and CEO of Canstar, said it would not make sense
    to thrust an entire new category on Nike's existing sales force
    and that combining forces with Canstar was not a possibility.
    Boivin:  "The intention is to truly be two brands" (Andy
    Bernstein, SPORTING GOODS BUSINESS, 3/96 issue).
         MORE NIKE NEWS:  Distribution of Nike's NFL Pro Line
    merchandise will be "limited" to just over two dozen chains next
    season, most of which will receive only enough product to satisfy
    local markets where Nike is outfitting NFL teams. According to
    SPORTING GOOD BUSINESS, Foot Locker and FootAction will be among
    the few with enough merchandise to go national (SPORTING GOODS
    BUSINESS, 3/96)....Nike's total revenue hit a record $1.49B last
    quarter, up 38% from the same quarter last year (Portland
    OREGONIAN, 3/15).
    

    Print | Tags: Foot Locker/Venator Group, NFL, Nike
  • PENNZOIL SIGNS UP WITH THE INDIANAPOLIS MOTOR SPEEDWAY

         The Indianapolis Motor Speedway (IMS) and Pennzoil announced
    yesterday that Pennzoil has become the official motor oil of the
    IMS, the Indianapolis 500 and the Indy Racing League.  Pennzoil
    and IMS began discussions upon Valvoline ending its exclusive
    relationship with IMS on Friday.  They agreed over the weekend to
    a multi-year relationship which will provide Pennzoil with a
    dominant presence at the Speedway.  Elements of the agreement
    include track signage, Gasoline Alley presence, and sponsorship
    of a major attraction in May within Indy FanFest, the Speedway's
    on-site interactive "500" theme park.  Further terms were not
    released.  Pennzoil is also one of five official sponsors for
    Indy's Brickyard 400 NASCAR race.  Pennzoil Senior VP/Marketing
    Thomas Floyd said the agreement gives Pennzoil a presence at the
    three "top" motorsports events -- the Indy 500, Brickyard 400 and
    Indy 500 pole day.  Floyd said Pennzoil is equally pleased to be
    official motor oil of the new IRL:  "Indianapolis racing is in
    its greatest growth mode ever, and it's our intent to capitalize
    on that growth in the oil retailing marketplace" (IMS).
         DUAL SPONSORSHIP:  IMS spokesperson Bob Walters told THE
    DAILY that "it doesn't matter" that Pennzoil is also a sponsor of
    CART's U.S. 500.  Walters:  "It was not our choice to have
    sponsors brought into some of the political things going on
    [between IRL and CART]."  Pennzoil spokesperson Carolyn Magnuson
    noted the chance to sponsor IMS was a "never-before-available
    opportunity," and she added that when there is a resolution
    between CART and IRL, "We'll be in a good position" (THE DAILY).
    

    Print | Tags: Champ Car World Series, Indianapolis Motor Speedway, IndyCar, NASCAR, Pennzoil
  • RODMAN MAKES A MARKETING SPLASH ON CHICAGO WALL

         Chicago clothier Bigsby & Kruthers is taking a chance with
    one of sports' most volatile stars.  The company features the
    likeness of Dennis Rodman (suspended and fined yesterday for
    head-butting an NBA official) on the north wall of its Kennedy
    Expressway warehouse, according to the CHICAGO SUN-TIMES.  Rodman
    is depicted in a sleeveless suit next to a full-length Michael
    Jordan.  Rodman's hair will extend above the roof and change
    colors every time Rodman changes his hair color.  Cubs 2B Ryne
    Sandberg will join the two Bulls (Steve Rosenbloom, CHICAGO SUN-
    TIMES, 3/19).
    

    Print | Tags: Chicago Bulls, Chicago Cubs, NBA
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