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BALTIMORE NFL TEAM STARTS TO FAST-TRACK SALES EFFORT
Published March 19, 1996
The greatest obstacle the Baltimore NFL team faces in terms of getting ready for the coming season is, "pure and simple, time," according to David Cope, recently hired as the team's VP of Sales & Marketing. Cope, who was General Sales Manager for Capitol Sports from September '94 until March '96, acknowledged there is a challenge in terms of selling PSLs to buyers who already know they are getting a team. Cope told THE DAILY that PSL buyers "are not going to be sold on their dollars attracting the team," but rather on the fact that their purchase is necessary to cover the expenses of moving. Cope, who said they will stress the "investment" aspect of PSLs, added, "It is up to us to put the proper educated word out." On competing for corporate dollars with the Orioles, for whom he worked as Dir of Marketing from '91 to '94, Cope expects a "great amount" of cross-over. In '93, when Baltimore was going through the NFL expansion process, Cope said he and the O's wanted "nothing to do" with the return of the NFL to the city. But what was clear then and now, according to Cope, is the "passion" shown by Baltimore's fans and the corporate community for football. Choosing a name remains the top priority, with Cope admitting that NFL Properties is eager for a decision. As reported, the short list is Ravens, Mustangs, Americans and Marauders -- with Bulldogs an outside possibility. A decision is expected this week. As for playing in Memorial Stadium, Cope said one early concern is finding ways to accommodate premium seat holders, with off-site entertainment options being explored (THE DAILY).