SBD/18/Sports Industrialists

Q IT UP -- ATHLETES ARE NO MATCH FOR TV, MOVIE STARS

     In Marketing Evaluations Inc.'s annual rating of endorsement
power, referred to as the "Q" rating, MICHAEL JORDAN is the
highest-rated athlete, ranking 28th with a 38 rating.  JOE
MONTANA was the second highest athlete with a 36.  TOM HANKS was
tops with a 61 rating.  STEVE YOUNG edged teammate JERRY RICE by
29.4 to 29.2 (N.Y. POST, 3/18).
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