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Q IT UP -- ATHLETES ARE NO MATCH FOR TV, MOVIE STARS
Published March 18, 1996
In Marketing Evaluations Inc.'s annual rating of endorsement power, referred to as the "Q" rating, MICHAEL JORDAN is the highest-rated athlete, ranking 28th with a 38 rating. JOE MONTANA was the second highest athlete with a 36. TOM HANKS was tops with a 61 rating. STEVE YOUNG edged teammate JERRY RICE by 29.4 to 29.2 (N.Y. POST, 3/18).