"TNF" Ratings Down For Titans-Jags Luck Reiterates Stance On Likeness Compensation Heisman Audience Among Lowest In Last Decade Media Notes Rice Univ. Upgrading Football Stadium WVU Looking For Luck's Replacement Wojnarowski Profile Alleges Improper Sourcing Media Notes Luck Leaving WVU For NCAA Alexi Lalas Leaves ESPN For Fox Sports
MADNESS, PART II: FOLLOWING THE TRAIL OF RIGHTS FEES?
Published March 14, 1996
The NCAA tournament, which begins today, has become the NCAA's "cash cow," according to Paul Kenyon of the PROVIDENCE JOURNAL-BULLETIN. The NCAA's $1.725B rights deal with CBS is one of the reasons NCAA revenue has "skyrocketed" from $99M in '89-90 to a budgeted $222.2M for this year. That is mostly TV revenue, but '95 ticket sales hit $14.1M with radio rights at $2.87M and merchandising bringing i,n another $500,000. More than 80% of the NCAA budget is derived from basketball revenue. Distribution includes a Broad Based Distributing Plan where all member schools share in the plan, with money "awarded based on the number of varsity sports a college offers and the number of scholarships it provides." The Basketball Fund distributed almost $40M to schools last year by conference. Last year, the ACC received $5.3M, the Big East $4M, and the A-10 $1.7M (PROVIDENCE JOURNAL- BULLETIN, 3/14).