SBD/14/Sports Media

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         A dispute between Adidas and newsletter Sporting Goods
    Intelligencer will be heard by the OR Supreme Court next week
    after a ruling in a local court Tuesday denied the newsletter the
    right to print technical details about the shoemaker's product
    line.  The OREGONIAN's Jeff Manning reports that Portland-based
    Adidas America claimed that SGI printed details about its Spring
    '97 line in identical language to an internal company booklet.
    SGI Publisher John Horan, who also co-owns a market-research
    company, said in  an affidavit that Adidas "is accusing him of
    gathering proprietary information in his role as a marketing
    researcher and then selling it to the highest bidder."  Horan
    claims "outrage" that Adidas is insinuating that he is abusing
    his position as a journalist.  Attorneys for SGI vow to fight the
    ruling (Portland OREGONIAN, 3/13).

    Print | Tags: Media, Washington Nationals

         The NCAA tournament, which begins today, has become the
    NCAA's "cash cow," according to Paul Kenyon of the PROVIDENCE
    JOURNAL-BULLETIN.  The NCAA's $1.725B rights deal with CBS is one
    of the reasons NCAA revenue has "skyrocketed" from $99M in '89-90
    to a budgeted $222.2M for this year.  That is mostly TV revenue,
    but '95 ticket sales hit $14.1M with radio rights at $2.87M and
    merchandising bringing i,n another $500,000.  More than 80% of
    the NCAA budget is derived from basketball revenue.  Distribution
    includes a Broad Based Distributing Plan where all member schools
    share in the plan, with money "awarded based on the number of
    varsity sports a college offers and the number of scholarships it
    provides."  The Basketball Fund distributed almost $40M to
    schools last year by conference.  Last year, the ACC received
    $5.3M, the Big East $4M, and the A-10 $1.7M (PROVIDENCE JOURNAL-
    BULLETIN, 3/14).

    Print | Tags: CBS, NCAA, Media, Viacom

         Promoters Bob Arum and John Parks were in Houston yesterday
    on their U.S. tour to promote the closed circuit Julio Cesar
    Chavez-Oscar De La Hoya fight.  They would like to use The
    Summit, but if that is not available due to the Rockets playoff
    schedule, Hofheinz Pavilion is the next choice (HOUSTON
    CHRONICLE, 3/14)....Walt Disney noted that 82% of Cap Cities/ABC
    stockholders chose an all-stock payment in the recently completed
    merger (N.Y. TIMES, 3/14). ....TNT, Fox and CBS are all
    reportedly interested in Ronnie Lott as a football analyst, while
    Fox is looking at Bill Maas as game analyst and Chuck Knox in the
    studio (USA TODAY, 3/15)....The "CoreStates John Lucas Show" will
    be televised in the new CoreStates Center this weekend.  It is
    the first taped tour of the facility (76ers)....NBC will air an
    NBA special, "The Global Game" on the international growth of
    basketball, Sunday at 2:30pm (NBA)....Time-Warner and U.S. West
    went to court yesterday, as U.S. West tries to block the merger
    with TBS.  While sources close to the trial say they would be
    "flabbergasted at any settlement," Columbia Law Prof. John Coffee
    suspects that during trial, both sides will try to "read" the
    judge to see if a settlement may be the best option ("Moneyline,"
    CNN, 3/13).

    Print | Tags: ABC, CBS, Comcast-Spectacor, Houston Rockets, NBA, NBC, Philadelphia 76ers, Media, Turner Sports, Viacom, Walt Disney

         CBS hopes to rebound from a 22% drop in NCAA tournament
    ratings since '93.  CBS Sports Exec Producer Rick Gentile said
    they have "legit excuses" for the drop, citing the O.J. trial and
    Michael Jordan's return to the NBA last year, and the lack of
    close games in '94.  But Grey Advertising's Jon Mandel said CBS
    "has the potential to fall again" because of the loss of many
    star players to the NBA.  Mandel:  "But even if the NCAA's are
    below break-even, it's a good event.  Nothing else is comparable
    for male viewers at this time of year, and it shows that CBS
    still is in the game" (Rudy Martzke, USA TODAY, 3/14).  In
    Baltimore, Milton Kent writes CBS "needs this tournament to
    produce in a big way to promote its flagging prime-time lineup"
    (Baltimore SUN, 3/14).  CBS Sports President David Kenin said he
    had "no specific" rating in mind, but expects to be "about where
    we were last year" (Michael Starr, N.Y. POST, 3/14).
         MAS MADNESS:  Prime Deportiva will broadcast the entire
    tournament live to Latin America for the first time (Prime
    Deportiva)....CBS Radio's home page on the Web -- http:// -- also will provide coverage (CBS Radio).

    Print | Tags: CBS, NBA, NCAA, Media, Viacom
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