A-B Named Latest 49ers Founding Partner A-B Announces Ad Roster For Super Bowl A-B To Intro New Beer During SB Spot MasterCard Renews PGA Tour Deal Cardinals Set To Break Ground On Ballpark Village NFL Marketplace Roundup New Ad Campaign Promotes Bud Light's NFL Deal Anheuser-Busch Renews MLB Sponsorship A-B, Univ. Of Iowa Renew Sponsorship Deal Brazil Approves World Cup Alcohol Sales
Upcoming Conferences and Events
SBD/14/Sponsorships Advertising Marketing
MARKETPLACE ROUND-UP
Published March 14, 1996
"Entertainment Tonight" reports that in response to
criticism of Shaquille O'Neal's latest Taco Ball ads, starting
Friday the spots will feature only the basketball on fire ("ET,"
3/13)....Budweiser will premiere its "Kick the Can" TV spot next
week that promotes commemorative Olympic cans (USA TODAY,
3/14)....MasterCard has signed on as Official Sponsor of the
World Figure Skating Championships for the next two years. The
deal includes exclusivity in the "Official Card" category on-site
and during all telecasts; worldwide rights to the official logo
of the event; and exposure through rink boards (MasterCard).
