SBD/14/Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

     "Entertainment Tonight" reports that in response to
criticism of Shaquille O'Neal's latest Taco Ball ads, starting
Friday the spots will feature only the basketball on fire ("ET,"
3/13)....Budweiser will premiere its "Kick the Can" TV spot next
week that promotes commemorative Olympic cans (USA TODAY,
3/14)....MasterCard has signed on as Official Sponsor of the
World Figure Skating Championships for the next two years.  The
deal includes exclusivity in the "Official Card" category on-site
and during all telecasts; worldwide rights to the official logo
of the event; and exposure through rink boards (MasterCard).
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Anheuser Busch, MasterCard

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