A-B Credits World Cup For Helping Q2 Profits A-B Promotes Herscovici To Head Sports Brands Active Around World Cup Despite Protests Budweiser Ramps Up World Cup Campaign A-B Pushing For Opening Day Nat'l Holiday Bud Light Hotel Dwarfs Previous Efforts Bud Light Taps Bruce Smith For PSA ATP Inks Michelob Ultra Deal In U.S. Anheuser-Busch Renews Cubs Deal Corona Logo Taken Off ATP Tourney Nets
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SBD/14/Sponsorships Advertising Marketing
Published March 14, 1996
"Entertainment Tonight" reports that in response to criticism of Shaquille O'Neal's latest Taco Ball ads, starting Friday the spots will feature only the basketball on fire ("ET," 3/13)....Budweiser will premiere its "Kick the Can" TV spot next week that promotes commemorative Olympic cans (USA TODAY, 3/14)....MasterCard has signed on as Official Sponsor of the World Figure Skating Championships for the next two years. The deal includes exclusivity in the "Official Card" category on-site and during all telecasts; worldwide rights to the official logo of the event; and exposure through rink boards (MasterCard).