Budweiser Unveils Limited Edition MLB Team Cans Mastercard Debuts Arnold Palmer-Themed Ad A-B InBev Latest To End USOC Sponsorship Busch Part Of A-B InBev's Super Bowl Lineup Drone Racing League Signs Deal With Bud Light Harry Caray Calls Game 7 In A-B Spot Bud Light Ends Rogen-Schumer Campaign A-B Lands Naming Rights To FedExForum Studio Bud Light Using Car Wrap Company To Promote Cans MasterCard Draws Social Exposure During MLB ASG
SBD/14/Sponsorships Advertising Marketing
Published March 14, 1996
"Entertainment Tonight" reports that in response to criticism of Shaquille O'Neal's latest Taco Ball ads, starting Friday the spots will feature only the basketball on fire ("ET," 3/13)....Budweiser will premiere its "Kick the Can" TV spot next week that promotes commemorative Olympic cans (USA TODAY, 3/14)....MasterCard has signed on as Official Sponsor of the World Figure Skating Championships for the next two years. The deal includes exclusivity in the "Official Card" category on-site and during all telecasts; worldwide rights to the official logo of the event; and exposure through rink boards (MasterCard).