Bud Light Getting Into E-Sports Space Royals Bolster Corporate Partnership Roster A-B InBev Taking Over At Nationals Park Manning Plugs Bud After Super Bowl Victory Bud Light Super Bowl Ad To Feature Comedians Bud Light Cans Highlight SB Winners Top FIFA Sponsors Call Independent Oversight A-B InBev, NBA Renew Contract A-B Renews With Daytona Speedway Budweiser Forgoing Puppy Ads For Super Bowl 50
SBD/14/Sponsorships Advertising Marketing
Published March 14, 1996
"Entertainment Tonight" reports that in response to criticism of Shaquille O'Neal's latest Taco Ball ads, starting Friday the spots will feature only the basketball on fire ("ET," 3/13)....Budweiser will premiere its "Kick the Can" TV spot next week that promotes commemorative Olympic cans (USA TODAY, 3/14)....MasterCard has signed on as Official Sponsor of the World Figure Skating Championships for the next two years. The deal includes exclusivity in the "Official Card" category on-site and during all telecasts; worldwide rights to the official logo of the event; and exposure through rink boards (MasterCard).