A-B Named Latest 49ers Founding Partner A-B Announces Ad Roster For Super Bowl A-B To Intro New Beer During SB Spot MasterCard Renews PGA Tour Deal Cardinals Set To Break Ground On Ballpark Village NFL Marketplace Roundup New Ad Campaign Promotes Bud Light's NFL Deal Anheuser-Busch Renews MLB Sponsorship A-B, Univ. Of Iowa Renew Sponsorship Deal Brazil Approves World Cup Alcohol Sales
Upcoming Conferences and Events
SBD/14/Sponsorships Advertising Marketing
Published March 14, 1996
"Entertainment Tonight" reports that in response to criticism of Shaquille O'Neal's latest Taco Ball ads, starting Friday the spots will feature only the basketball on fire ("ET," 3/13)....Budweiser will premiere its "Kick the Can" TV spot next week that promotes commemorative Olympic cans (USA TODAY, 3/14)....MasterCard has signed on as Official Sponsor of the World Figure Skating Championships for the next two years. The deal includes exclusivity in the "Official Card" category on-site and during all telecasts; worldwide rights to the official logo of the event; and exposure through rink boards (MasterCard).