ATP Inks Michelob Ultra Deal In U.S. Anheuser-Busch Renews Cubs Deal Corona Logo Taken Off ATP Tourney Nets Bud Signs Deal With SHR To Stay With Harvick Budweiser, NHLPA Ink Deal A-B Named Latest 49ers Founding Partner A-B Announces Ad Roster For Super Bowl A-B To Intro New Beer During SB Spot MasterCard Renews PGA Tour Deal Cardinals Set To Break Ground On Ballpark Village
SBD/14/Sponsorships Advertising Marketing
Published March 14, 1996
"Entertainment Tonight" reports that in response to criticism of Shaquille O'Neal's latest Taco Ball ads, starting Friday the spots will feature only the basketball on fire ("ET," 3/13)....Budweiser will premiere its "Kick the Can" TV spot next week that promotes commemorative Olympic cans (USA TODAY, 3/14)....MasterCard has signed on as Official Sponsor of the World Figure Skating Championships for the next two years. The deal includes exclusivity in the "Official Card" category on-site and during all telecasts; worldwide rights to the official logo of the event; and exposure through rink boards (MasterCard).