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SBD/14/Sponsorships Advertising Marketing
A SCENT CONVEYING EXTREME SKILL AND DESIRE?
Published March 14, 1996
Michael Jordan has reportedly inked a deal with Bijan Fragrances for his own line of cologne, according to Liz Smith in this morning's N.Y. POST. The product will be known as "Michael Jordan" and be launched in the fall (N.Y. POST, 3/14)....Meanwhile, in the Windy City, Hevrdejs & Conklin note in the TRIB's "Inc." column that Jordan remains the highest-rated Chicagoan in marketing circles. In the semi-annual rating by Marketing Evaluations/TVQ, Jordan is in the top 20 of 1,125 celebrities rated, "a rare position for a sports figure." Also among the top 20 are Clint Eastwood and Robin Williams. Fellow Chicagoan Oprah Winfrey was rated in the top 75 (CHICAGO TRIBUNE, 3/14).