SBD/14/Sponsorships Advertising Marketing

A SCENT CONVEYING EXTREME SKILL AND DESIRE?

     Michael Jordan has reportedly inked a deal with Bijan
Fragrances for his own line of cologne, according to Liz Smith in
this morning's N.Y. POST.  The product will be known as "Michael
Jordan" and be launched in the fall (N.Y. POST,
3/14)....Meanwhile, in the Windy City, Hevrdejs & Conklin note in
the TRIB's "Inc." column that Jordan remains the highest-rated
Chicagoan in marketing circles.  In the semi-annual rating by
Marketing Evaluations/TVQ, Jordan is in the top 20 of 1,125
celebrities rated, "a rare position for a sports figure."  Also
among the top 20 are Clint Eastwood and Robin Williams.  Fellow
Chicagoan Oprah Winfrey was rated in the top 75 (CHICAGO TRIBUNE,
3/14).
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