U.S. Fans Abound For WWC Final LeBron Praised For Role In Apatow's "Trainwreck" MLS Eyeing St. Paul For Expansion Club Angels Bad PR Continues With Dipoto Exit NBA Free Agency Begins With Money Flying Expectations High For NASCAR On NBC NBC Lands New Advertisers For Race Coverage Going Off The Grid Steelers Exploring '23 Super Bowl Bid GT To Benefit Financially From Ireland Game
SBD/14/Sponsorships Advertising Marketing
A SCENT CONVEYING EXTREME SKILL AND DESIRE?
Published March 14, 1996
Michael Jordan has reportedly inked a deal with Bijan Fragrances for his own line of cologne, according to Liz Smith in this morning's N.Y. POST. The product will be known as "Michael Jordan" and be launched in the fall (N.Y. POST, 3/14)....Meanwhile, in the Windy City, Hevrdejs & Conklin note in the TRIB's "Inc." column that Jordan remains the highest-rated Chicagoan in marketing circles. In the semi-annual rating by Marketing Evaluations/TVQ, Jordan is in the top 20 of 1,125 celebrities rated, "a rare position for a sports figure." Also among the top 20 are Clint Eastwood and Robin Williams. Fellow Chicagoan Oprah Winfrey was rated in the top 75 (CHICAGO TRIBUNE, 3/14).