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SONY LOOKS TO DIAL UP OLYMPIC "AMBUSH" WITH PHONE CARD DEAL
Published March 14, 1996
Sony Corp. is running its "Summer Games 5-Minute Phone Card" promo from July through September, according to BRANDWEEK. This "Olympic ambush" will offer a series of phone cards featuring former U.S. Olympic champs on packages of blank floppy disks, cassette and video tapes, and Walkman batteries. The promo will carry a $10 "bounce-back offer" of 30 minutes of domestic long distance and is intended to "undercut" Panasonic's official Olympic sponsorship. There will be 20 Sony-branded phone cards, supplied by Patco, featuring photos of such Olympic athletes as Matt Biondi, Frank Shorter, Julianne MacNamara, Bruce Jenner, and Karch Kiraly (Steve Gelsi, BRANDWEEK, 3/11).