USOC Denies Boston Has Weakest '24 Bid USOC Decides To Bid For '24 Games S.F. Optimistic '24 Bid Will Be Different Meeting Could Narrow '24 Games City Options IOC Passes Sweeping Reform IOC Approves Changes To Bid Process Boston '24 Group Reportedly Eyes Stadium Site U.S. Bids For '24 Games All Under $5B Details Begin Emerging On DC 2024's Bid Plans S.F. Begins Effort To Land '24 Games
SONY LOOKS TO DIAL UP OLYMPIC "AMBUSH" WITH PHONE CARD DEAL
Published March 14, 1996
Sony Corp. is running its "Summer Games 5-Minute Phone Card" promo from July through September, according to BRANDWEEK. This "Olympic ambush" will offer a series of phone cards featuring former U.S. Olympic champs on packages of blank floppy disks, cassette and video tapes, and Walkman batteries. The promo will carry a $10 "bounce-back offer" of 30 minutes of domestic long distance and is intended to "undercut" Panasonic's official Olympic sponsorship. There will be 20 Sony-branded phone cards, supplied by Patco, featuring photos of such Olympic athletes as Matt Biondi, Frank Shorter, Julianne MacNamara, Bruce Jenner, and Karch Kiraly (Steve Gelsi, BRANDWEEK, 3/11).