Boston '24 Replaces Fish With Pagliuca USOC Member Says Boston Bid Not Certain USOC Revenue Up For '14 Compared To '10 Adam Scott Indifferent On Golf In Olympics Mass. Gov. Growing Impatient With Boston '24 Boston 2024 Proposes Leadership Shake-Up USOC Denies Asking L.A. To Be Boston Bid Backup South Boston A Tough Sell For '24 Games? Poll Shows Generational Divide Over Boston Bid Red Sox' Lucchino Could Join Boston '24
Upcoming Conferences and Events
SONY LOOKS TO DIAL UP OLYMPIC "AMBUSH" WITH PHONE CARD DEAL
Published March 14, 1996
Sony Corp. is running its "Summer Games 5-Minute Phone Card" promo from July through September, according to BRANDWEEK. This "Olympic ambush" will offer a series of phone cards featuring former U.S. Olympic champs on packages of blank floppy disks, cassette and video tapes, and Walkman batteries. The promo will carry a $10 "bounce-back offer" of 30 minutes of domestic long distance and is intended to "undercut" Panasonic's official Olympic sponsorship. There will be 20 Sony-branded phone cards, supplied by Patco, featuring photos of such Olympic athletes as Matt Biondi, Frank Shorter, Julianne MacNamara, Bruce Jenner, and Karch Kiraly (Steve Gelsi, BRANDWEEK, 3/11).