Beijing To Host '22 Winter Games Sponsors Eye Olympics' Return To China Boston Donors Opine On Where Bid Was Lost Boston Mayor Calls Out Thomas Bach IOC President Blames Boston For Failed Bid Sources: USOC Makes Contact With L.A. Boston's '24 Olympics Bid Folds L.A. Seen As Top Replacement For Boston USOC Feeling Heat For Failed Boston Bid Should USOC Keep Bidding For '24 Games?
SONY LOOKS TO DIAL UP OLYMPIC "AMBUSH" WITH PHONE CARD DEAL
Published March 14, 1996
Sony Corp. is running its "Summer Games 5-Minute Phone Card" promo from July through September, according to BRANDWEEK. This "Olympic ambush" will offer a series of phone cards featuring former U.S. Olympic champs on packages of blank floppy disks, cassette and video tapes, and Walkman batteries. The promo will carry a $10 "bounce-back offer" of 30 minutes of domestic long distance and is intended to "undercut" Panasonic's official Olympic sponsorship. There will be 20 Sony-branded phone cards, supplied by Patco, featuring photos of such Olympic athletes as Matt Biondi, Frank Shorter, Julianne MacNamara, Bruce Jenner, and Karch Kiraly (Steve Gelsi, BRANDWEEK, 3/11).