SBD/13/Sports Media

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         A computer program called "Coach's Edge" will be used by CBS
    Sports in its coverage of the NCAA Men's Basketball tournament.
    "Coach's Edge" has been used by CBS analyst Billy Packer to
    explain key plays on-screen.  The program was designed by Chris
    Davis, who sells it out of his house in Lawrence, KS.  Davis has
    sold more than 250 copies at $200 each.  Davis approached Packer
    and CBS Coordinating Producer Bob Dekas last December and showed
    them the program, and two week's later it made its CBS debut on
    the KU-Indiana game.  Other clients include Duke University and
    the Univ. of North Carolina.  The Milwaukee Bucks also use the
    system and hope to have it on sidelines during games next year on
    laptop computers (Mark Davis, K.C. STAR, 3/13).

    Print | Tags: CBS, Milwaukee Bucks, NCAA, Media, Viacom

         Phil Rizzuto announced he will return to WPIX-New York to
    call 31 of the station's 50 Yankee games.  Rizzuto had announced
    his retirement last August (NEWSDAY, 3/13)....ESPN received a 2.4
    rating for their NCAA "Selection Show," down 29% from last year
    (USA TODAY, 3/13)....Fox officially announced Dave Winfield as
    their MLB studio analyst.  Winfield:  "When I was a rookie in
    baseball, I made a million errors.  I hope I don't do that now"
    (N.Y. DAILY NEWS, 3/13)....Jay Larkin, Exec Producer of SET,
    Showtime's PPV arm, is upset that neither Frank Bruno nor Mike
    Tyson have made themselves more available to the media in advance
    of Saturday's fight.  Larkin: "The success of this promotion
    rests on a very few shoulders and if they are nowhere to be
    found" (N.Y. DAILY NEWS, 3/13)....Time Warner and U.S. West will
    meet in court today to hear U.S. West's suit to stop the proposed
    TBS-Time Warner merger (N.Y. POST, 3/13).... Raybin
    Communications has been named one of the media partners of
    Pinnacle All-Star FanFest.  As part of the deal, Raybin Sports
    Collectors Show will offer daily FanFest information on its Web
    site.  Address:  http://www. (Pinnacle).

    Print | Tags: ESPN, Acushnet, MLB, NCAA, Showtime, Media, Turner Sports, Walt Disney

         The "NFL on NBC" pre-game show will be expanded to a one-
    hour weekly format next year.  The show will air at 12:00 noon
    each Sunday, marking the first time NBC Sports will present a
    weekly hour-long studio pre-game show for an entire season.  NBC
    Sports President Dick Ebersol said the move could not have "been
    accomplished without the extensive cooperation we received from
    our affiliates across the country and our own news division" (NBC
    Sports).  Ebersol told USA TODAY's Michael Hiestand the move is
    "something I've clearly stated for the last two years that we'd
    never do."  But he said affiliates have been offered a five-
    minute window in the show's first half-hour for their own program
    inserts.  Ebersol also said NBC will never use the running on-
    screen score like Fox, adding that 90% of viewers say the only
    reason they liked it was it allowed them to catch the score and
    turn the game off.  Ebersol:  "My No. 1 responsibility is
    building big audiences" (USA TODAY, 3/13). NBC has promised five
    minutes of commercial time to local stations to sell as their own
    to make up revenue (Baltimore SUN, 3/13).  NBC Sports Exec
    Producer Tom Roy is expected to be named NBC's new No. 1 game
    producer (USA TODAY, 3/13).

    Print | Tags: NBC, NFL, Media

         The most successful sports-related ventures on the World
    Wide Web have been related to big-ticket events -- and the NCAA
    basketball tournament is one of the biggest.  The intense
    interest and fast pace of the early rounds is a perfect match for
    the real-time nature of the medium, with the interactive draw of
    filling out a tournament pool also a natural.  The top sports
    online services seem to have figured this out, as all have major
    tournament sites.  1)  ESPNET's SportsZone has the "Tournament
    Challenge," presented by Pizza Hut.  The winner gets a trip to
    next year's Final Four.  The Zone's site -- found at http:// -- also has in-depth reports on each of the
    64 teams.  2)  SportsLine USA has its "March Medley" contest with
    a $1,000 cash prize to the winner.  There are also team reports
    for subscribers.  Address:  http://www.  3)  The
    Sports Network will unveil its live Java Sportswire during the
    tournament bringing constantly updated scores ticker-style.
    Address:  http://www.  4) CBS has a March
    Madness site with its own pool -- "The Final Four Challenge,"
    sponsored by Microsoft.  Other features at marchmadness are a trivia quiz, the
    "virtual pressroom" with news releases and background info, and a
    fan poll.  5)  CNN's sports site -- --leads with the final NCAA
    poll and has a front-page button for its tourney site.  Inside
    are stories and the brackets.  6) USA Today has a special section
    -- "The Big Dance" -- found at  The main
    feature is a coaches forum -- including Rick Pitino and Roy
    Williams -- with answers posted tonight.  7)  For "personalized"
    e-mail updates on the games and your favorite teams, head to
    Mercury Mail Inc.'s "It's Madness" site at (THE DAILY).

    Print | Tags: CBS, Microsoft, NCAA, Media, Viacom
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