Euro, PGA Tour Leaders Have Differing Opinions Female Golfers Committed To Rio Games SI Play Portal To Get Early July Relaunch SI Debuting New Tech & Media Vertical Henderson Has Big Marketing Potential Time Inc. Names Chris Stone Editorial Dir For SI Pepsi Beginning Emoji-Based MLB Campaign Shell To End Title Deal For Houston's PGA Tour Event Time Inc.'s Fichtenbaum To Step Down Youth Movement In LPGA Could Boost Exposure
SBD/13/Sponsorships Advertising Marketing
Published March 13, 1996
Time Warner has hired Lowe & Partners/SMS to create a corporate image campaign using many of its properties, including Sports Illustrated, "ER" and Looney Tunes (WALL STREET JOURNAL, 3/13)....Quaker Oats plans on selling its North American frozen foods operations, including brands Aunt Jemima breakfast products and Celeste pizza (AD AGE ONLINE, 3/13)....All Sport, IZOD Club, Mead Corporation, J.M. Smucker Company and Sunderland of Scotland have each extended their contracts as official LPGA licensees (LPGA)....Cobra Golf Inc. has agreed to be the title sponsor of the '96 King Cobra Collegiate Players Tour, a nationwide summer tournament series for male and female golfers age 18-24 (Cobra Golf)....The AVP has formed an association with Ted Danson's American Oceans Campaign and is asking sponsors to support the project (AVP)....PGA Tour golfer Sandy Lyle, currently without an equipment contract, is using a blank bag he bought for $190 at Nevada Bob's (USA TODAY, 3/13)....Tommy Hilfiger has sold his shares in the company he founded (WALL STREET JOURNAL, 3/13)....Mirage Resorts is discussing a potential second hotel on property it owns in Atlantic City (WALL STREET JOURNAL, 3/13).