MARKETPLACE ROUND-UP

     Time Warner has hired Lowe & Partners/SMS to create a
corporate image campaign using many of its properties, including
Sports Illustrated, "ER" and Looney Tunes (WALL STREET JOURNAL,
3/13)....Quaker Oats plans on selling its North American frozen
foods operations, including brands Aunt Jemima breakfast products
and Celeste pizza (AD AGE ONLINE, 3/13)....All Sport, IZOD Club,
Mead Corporation, J.M. Smucker Company and Sunderland of Scotland
have each extended their contracts as official LPGA licensees
(LPGA)....Cobra Golf Inc. has agreed to be the title sponsor of
the '96 King Cobra Collegiate Players Tour, a nationwide summer
tournament series for male and female golfers age 18-24 (Cobra
Golf)....The AVP has formed an association with Ted Danson's
American Oceans Campaign and is asking sponsors to support the
project (AVP)....PGA Tour golfer Sandy Lyle, currently without an
equipment contract, is using a blank bag he bought for $190 at
Nevada Bob's (USA TODAY, 3/13)....Tommy Hilfiger has sold his
shares in the company he founded (WALL STREET JOURNAL,
3/13)....Mirage Resorts is discussing a potential second hotel on
property it owns in Atlantic City (WALL STREET JOURNAL, 3/13).