CBS, ESPN Reach Sub-License Deal For MVC CBS To Live-Stream All Super Bowl Ads Source: Mayweather Fighting On CBS Unlikely Mayweather Considers Airing Final Fight On CBS Golf Analyst Oosterhuis Fighting Alzheimer's Pepsi Lands Baylor Univ. Beverage Deal CBS Sports Net To Air MAC Games Minding My Business: CBS Sports' Lance Barrow "SNF" Leads Primetime For Fourth Time CBS, NBC Show Little Interest In Simmons
SBD/13/Sponsorships Advertising Marketing
CBS' ON-COURT SIGNAGE POLICY NOT WHAT THE DOCTOR ORDERED
Published March 13, 1996
At the request of CBS, Dr Pepper removed signs and other commercial images from around Dallas' Reunion Arena during Saturday's televised Dr Pepper Southwest Conference Classic title game. Richard Alm reports CBS "didn't want to give away to Dr Pepper the exposure other advertisers were paying for." SWC Commissioner Kyle Kallander said CBS's contract gave it the right to remove unwanted signs. Among the items bearing the products name that were removed include on-court signage and Dr Pepper's name under baskets and on seats (DALLAS MORNING NEWS, 3/12).