Bama Again Draws CBS' Top CFB Audience Eagles-Packers Lead NFL Overnight Ratings Feinstein Out As Host Of CBS Sports Radio Show CBS To Air Egg Bowl Over Iron Bowl Fox Sees Gains With Week 10 NFL Overnights Top Sports TV Execs Kick Off SMT Conference MLB Rangers Move To CBS Sports Radio Dallas Thurs. Games Draw Combined 16.7 Million Viewers NFL TV Viewership Through Week 8 CBS' McManus All In For "TNF" Broadcasts
SBD/13/Sponsorships Advertising Marketing
CBS' ON-COURT SIGNAGE POLICY NOT WHAT THE DOCTOR ORDERED
Published March 13, 1996
At the request of CBS, Dr Pepper removed signs and other commercial images from around Dallas' Reunion Arena during Saturday's televised Dr Pepper Southwest Conference Classic title game. Richard Alm reports CBS "didn't want to give away to Dr Pepper the exposure other advertisers were paying for." SWC Commissioner Kyle Kallander said CBS's contract gave it the right to remove unwanted signs. Among the items bearing the products name that were removed include on-court signage and Dr Pepper's name under baskets and on seats (DALLAS MORNING NEWS, 3/12).