TBS To Air Final Four Next Two Years CBS Profits Jump On Super Bowl Ad Revenue Bob Socci Named Patriots Radio Voice CBS Earns 9.4 Fast-National Rating For Masters THE DAILY Reviews Final Round Of Masters Masters Final Round Overnight Up 26% UConn Blowout Sees Title Game Rating Down NCAA Title Game Overnight Up 18% NCAA Tourney Ratings Best Since '05 CBS Doubles Cameras For Final Four Coverage
Upcoming Conferences and Events
SBD/13/Sponsorships Advertising Marketing
CBS' ON-COURT SIGNAGE POLICY NOT WHAT THE DOCTOR ORDERED
Published March 13, 1996
At the request of CBS, Dr Pepper removed signs and other commercial images from around Dallas' Reunion Arena during Saturday's televised Dr Pepper Southwest Conference Classic title game. Richard Alm reports CBS "didn't want to give away to Dr Pepper the exposure other advertisers were paying for." SWC Commissioner Kyle Kallander said CBS's contract gave it the right to remove unwanted signs. Among the items bearing the products name that were removed include on-court signage and Dr Pepper's name under baskets and on seats (DALLAS MORNING NEWS, 3/12).