CBS/Turner Sweet 16 Overnights Up CBS/Turner Strong For NCAA Opening Day Site Crashes For Last-Minute Bracket Participants Turner's Ernie Johnson Talks NCAA Tourney Minding My Business With CBS Sports' Tracy Wolfson CBS Doesn't Delay Bracket Reveal This Year Moonves: NFL Bids Will Include Facebook, Google NCAA Selection Show Reduced To 90 Minutes McManus: Sports Important For Broadcast TV Network TV Now Crucial Element For Boxing
SBD/13/Sponsorships Advertising Marketing
CBS' ON-COURT SIGNAGE POLICY NOT WHAT THE DOCTOR ORDERED
Published March 13, 1996
At the request of CBS, Dr Pepper removed signs and other commercial images from around Dallas' Reunion Arena during Saturday's televised Dr Pepper Southwest Conference Classic title game. Richard Alm reports CBS "didn't want to give away to Dr Pepper the exposure other advertisers were paying for." SWC Commissioner Kyle Kallander said CBS's contract gave it the right to remove unwanted signs. Among the items bearing the products name that were removed include on-court signage and Dr Pepper's name under baskets and on seats (DALLAS MORNING NEWS, 3/12).