NFL Reluctant On Long-Term "TNF" Deal Super Bowl Ad Sales Pacing Well For CBS Woods Drives Wyndham Ratings Dr Pepper Launches CFP-Based Ad Campaign CBS Sports Network Hires Feely As CFB Analyst PGA Championship Overnight Down From '14 McManus Proud Of New Technology During PGA CBSSN's Adam Schein Ready For New Show CBS Hints At Offering NFL Games On OTT Platform Dr Pepper Gets Stake In BodyArmor
SBD/13/Sponsorships Advertising Marketing
CBS' ON-COURT SIGNAGE POLICY NOT WHAT THE DOCTOR ORDERED
Published March 13, 1996
At the request of CBS, Dr Pepper removed signs and other commercial images from around Dallas' Reunion Arena during Saturday's televised Dr Pepper Southwest Conference Classic title game. Richard Alm reports CBS "didn't want to give away to Dr Pepper the exposure other advertisers were paying for." SWC Commissioner Kyle Kallander said CBS's contract gave it the right to remove unwanted signs. Among the items bearing the products name that were removed include on-court signage and Dr Pepper's name under baskets and on seats (DALLAS MORNING NEWS, 3/12).