SBD/13/Collegiate Sports

IT'S TIME TO LACE UP THOSE DANCING SHOES

     Today, THE SPORTS BUSINESS DAILY provides the NCAA Men's
Tournament brackets, including each institution's shoe
affiliations.  Schools are listed in seed order.  Stay tuned for
the women's draw tomorrow.
     EAST REGION                        SOUTHEAST REGION
Massachusetts       Nike           Connecticut         Nike
Georgetown          Nike           Cincinnati          Nike
Texas Tech          Reebok         Georgia Tech        Nike
Marquette           Nike           UCLA                Reebok
Penn State          Nike           Mississippi St.     Nike
North Carolina      Nike           Indiana             Converse
New Mexico          Converse       Temple              Nike
Bradley             Nike           Duke                Nike
Stanford            Nike           Eastern Michigan    Nike
Kansas State        Reebok         Oklahoma            Converse
New Orleans         Nike           Boston College      Reebok
Arkansas            Converse       VA Commonwealth     Adidas
Monmouth            Nike           Princeton           Converse
Northern Illinois   Adidas         Austin Peay         Converse
Miss. Valley St.    Nike^          UNC-Greensboro      Adidas
Central Florida     Adidas         Colgate             Adidas
     MIDWEST REGION                     WEST REGION
Kentucky            Converse       Purdue              Nike
Wake Forest         Nike           Kansas              Converse
Villanova           Nike           Arizona             Nike
Utah                Reebok         Syracuse            Nike
Iowa State          Nike           Memphis             Converse
Louisville          Converse       Iowa                Nike
Michigan            Nike           Maryland            Nike
Wisconsin G-B       Nike           Georgia             Converse
Virginia Tech       Nike           Clemson             Converse
Texas               Reebok         Santa Clara         Converse
Tulsa               Converse       G. Washington       Nike
California          Nike           Drexel              Nike
Canisius            Nike           Montana State       Nike
Portland            Nike           Valparaiso          Reebok
N.E. Louisiana      Converse^      South Carolina St.  Nike
San Jose State      Converse       Western Carolina    Nike
     THE NUMBERS GAME:  Thirty-six teams are going with Nike
footwear, followed by 16 teams in Converse, seven in Reeboks, and
five in Adidas.  Converse gives N.E. Louisiana shoes, but the
company does not count them as a contracted affiliation.
Mississippi Valley State will wear Nike during the tournament,
but they do not have a contract with the company (THE DAILY).
Mississippi Valley State AD Chuck Prophet:  "Whatever the best
deal is we can get from a sporting goods dealer, we'll buy that"
(USA TODAY, 3/12).
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