SBD/8/Sports Industrialists

NAMES IN THE NEWS

     In an live chat on the league's Web site, NBA.com,
Commissioner DAVID STERN was asked his opinion about DENNIS
RODMAN.  Stern:  "I really do believe that he's having an All-
Star season, although he wasn't selected, and I prefer him as a
platinum blonde" (THE DAILY)....Time Warner Sports President SETH
ABRAHAM dedicated the HBO documentary, "The Journey of the
African-American Athlete," to the late ARTHUR ASHE.  Abraham:
"He was my only hero, so this is my thank-you and my farewell."
The film premiered last night in Washington, DC (WASHINGTON POST,
2/8)....TOM CRUISE will play a sports agent in a film based on
real-life agent, LEIGH STEINBERG, called "Jerry Maguire" (MIAMI
HERALD, 2/7).
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