Ressler Saw Value In Hawks, Market Hawks Sold For Second Highest Price In NBA History Eagles' Schedule Altered By Pope's Philly Visit Hawks Selling Playoff Tix Via Twitter PepsiCo Swoops In For Five-Year NBA Deal MLS Signs Multiyear Deal With Coca-Cola Padres' New Stars Drive Fan Interest Coke, Toshiba Sign On As Vegas Arena Partners Sources: Hawks Bidding Down To Two Groups Coke Debuts Drinkable Ad During Final Four
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SBD/7/Sponsorships Advertising Marketing
Published February 7, 1996
The Padres are reportedly bringing back their old Friar logo the team sported in the early '70s. CNN's Nick Charles referred to the friar swinging a bat as "the stout, be-robed man with the bowl cut" ("Sports Tonight," 2/6)....This week's AD AGE profiles the trend of telecom companies hiring athletes as spokespersons. Michael Jordan's deal with LDDS World Com, Corey Pavin's recent signing with Frontier Corp., and Hawks Coach Lenny Wilkens with BellSouth are all noted (AD AGE, 2/12 issue)....In a call- in/online survey by the PHILADELPHIA DAILY NEWS, more fans liked the Eagles new uniforms. The new "Midnight Green" had 2,432 supporters against 2,388 who liked the old design (PHILADELPHIA DAILY NEWS, 2/7)....Coopers & Lybrand has signed a deal to be a presenting sponsor of the Corel Champions and Citibank Champions Tour events in Washington and New York (Coopers & Lybrand)....Coca-Cola has released Olympic-themed packaging, with a national roll-out scheduled for later this month. The theme centers on Coca-Cola's 68-year partnership with the Olympics (Coca-Cola). Coke's market-share lead grew to 41.9% overall, compared with Pepsi's 31%. Beverage analysts report Coke grew by 1.2%, while Pepsi only grew by .1% in '95 (ATLANTA CONSTITUTION, 2/7)....Sara Lee, parent company of Champion, has paid a $3.1M fine to settle an FTC probe over its purchase of a U.K. company (CHICAGO TRIBUNE, 2/7).