SBD/7/Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

     The Padres are reportedly bringing back their old Friar logo
the team sported in the early '70s.  CNN's Nick Charles referred
to the friar swinging a bat as "the stout, be-robed man with the
bowl cut" ("Sports Tonight," 2/6)....This week's AD AGE profiles
the trend of telecom companies hiring athletes as spokespersons.
Michael Jordan's deal with LDDS World Com, Corey Pavin's recent
signing with Frontier Corp., and Hawks Coach Lenny Wilkens with
BellSouth are all noted (AD AGE, 2/12 issue)....In a call-
in/online survey by the PHILADELPHIA DAILY NEWS, more fans liked
the Eagles new uniforms.  The new "Midnight Green" had 2,432
supporters against 2,388 who liked the old design (PHILADELPHIA
DAILY NEWS, 2/7)....Coopers & Lybrand has signed a deal to be a
presenting sponsor of the Corel Champions and Citibank Champions
Tour events in Washington and New York (Coopers &
Lybrand)....Coca-Cola has released Olympic-themed packaging, with
a national roll-out scheduled for later this month.  The theme
centers on Coca-Cola's 68-year partnership with the Olympics
(Coca-Cola).  Coke's market-share lead grew to 41.9% overall,
compared with Pepsi's 31%.  Beverage analysts report Coke grew by
1.2%, while Pepsi only grew by .1% in '95 (ATLANTA CONSTITUTION,
2/7)....Sara Lee, parent company of Champion, has paid a $3.1M
fine to settle an FTC probe over its purchase of a U.K. company
(CHICAGO TRIBUNE, 2/7).
Return to top
Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug