Nike Shifts Approach To Sponsorship As NBA Evolves A-B InBev Latest To End USOC Sponsorship Nike Will Not Include Sleeves On NBA Jerseys J.C. Penney, Kohl's Going Big On Activewear Nike Makes Batch Of LeBron 14's For Early Release Recent Tennis Trend Has Opponents Dressing Alike Nike Gets Diverse For Latest Kyrie Shoe RBC Doesn't Renew Deal With Jason Day Nike Debuts LeBron 14 Sneakers On Christmas Day Nike Beats Analysts' Q2 Expectations
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Published February 7, 1996
USA Hockey and Triple Crown Sports are teaming up for a cross-country tour to promote in-line skating in 47 cities. The Triple Crown Hockey Series featured 1,200 teams last year and features support from national and regional sponsors, including Nike, Anheuser-Busch and Bauer. USA Hockey Dir of Media and Public Relations Darryl Seibel told THE DAILY that finding a specific sponsor for the tour is "one of the next steps in the process" (THE DAILY)....Las Vegas will host the Int'l In-line Hockey Championships and In-line Hockey Show September 18-21 (NIHA).