SBD/7/Sponsorships Advertising Marketing

GET IN-LINE, THERE IS PLENTY OF NEWS

     USA Hockey and Triple Crown Sports are teaming up for a
cross-country tour to promote in-line skating in 47 cities.  The
Triple Crown Hockey Series featured 1,200 teams last year and
features support from national and regional sponsors, including
Nike, Anheuser-Busch and Bauer.  USA Hockey Dir of Media and
Public Relations Darryl Seibel told THE DAILY that finding a
specific sponsor for the tour is "one of the next steps in the
process" (THE DAILY)....Las Vegas will host the Int'l In-line
Hockey Championships and In-line Hockey Show September 18-21
(NIHA).
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Anheuser Busch, Nike

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