Nike's Parker Talks Innovation, Competition Terms Of Penn State's Nike Deal Remain Secret U.S. Soccer Reveals World Cup Jerseys Wichita State Gets Better Nike Deal Nike Sponsored Every Olympic Hockey Team A-B Pushing For Opening Day Nat'l Holiday Nike At Center Of Latest USATF Controversy Tennessee Ready For Switch To Nike Bud Light Hotel Dwarfs Previous Efforts Eugenie Bouchard Sees Marketability Soar
Upcoming Conferences and Events
SBD/7/Sponsorships Advertising Marketing
GET IN-LINE, THERE IS PLENTY OF NEWS
Published February 7, 1996
USA Hockey and Triple Crown Sports are teaming up for a cross-country tour to promote in-line skating in 47 cities. The Triple Crown Hockey Series featured 1,200 teams last year and features support from national and regional sponsors, including Nike, Anheuser-Busch and Bauer. USA Hockey Dir of Media and Public Relations Darryl Seibel told THE DAILY that finding a specific sponsor for the tour is "one of the next steps in the process" (THE DAILY)....Las Vegas will host the Int'l In-line Hockey Championships and In-line Hockey Show September 18-21 (NIHA).