Univ. Of Miami Could End Nike Deal New Nike Campaign Features LeBron's "Heroes" Bouchard's Nike Contract Nearing Expiration Arizona State Expected To Switch To Adidas Bud Light Rolls Out Broncos-Themed Ad Nike Unveils Kyrie Irving Signature Shoe USOC Extends Nike Deal Through '20 Bud Sticking With Clydesdales For Super Bowl Patriots' Nike Shoe Goes On Sale Monday Bud Light Announces Super Bowl Hospitality Plans
SBD/7/Sponsorships Advertising Marketing
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Published February 7, 1996
USA Hockey and Triple Crown Sports are teaming up for a cross-country tour to promote in-line skating in 47 cities. The Triple Crown Hockey Series featured 1,200 teams last year and features support from national and regional sponsors, including Nike, Anheuser-Busch and Bauer. USA Hockey Dir of Media and Public Relations Darryl Seibel told THE DAILY that finding a specific sponsor for the tour is "one of the next steps in the process" (THE DAILY)....Las Vegas will host the Int'l In-line Hockey Championships and In-line Hockey Show September 18-21 (NIHA).