SBD/6/Sports Media

EBERSOL LAYS OUT OLYMPIC VISION TO SPORTING GOODS EXECS

     NBC Sports President Dick Ebersol spoke to the SGMA in
Atlanta yesterday and said NBC will add up to four more hours of
its coverage of the '96 Olympic Games.  He also said NBC "will
have at least two cable partners" for the 2000 Sydney Games and
the 2002 Games in Salt Lake.  Ebersol: "The Atlanta Games will be
unique in that they are the last Games ever to be seen on one
channel in the United States."  Ebersol noted the extra hours
will likely be added to the last two weekends of the Games, "with
complete coverage of the marathon on the final day"
(AP/WASHINGTON TIMES, 2/6).
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