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EBERSOL LAYS OUT OLYMPIC VISION TO SPORTING GOODS EXECS
Published February 6, 1996
NBC Sports President Dick Ebersol spoke to the SGMA in Atlanta yesterday and said NBC will add up to four more hours of its coverage of the '96 Olympic Games. He also said NBC "will have at least two cable partners" for the 2000 Sydney Games and the 2002 Games in Salt Lake. Ebersol: "The Atlanta Games will be unique in that they are the last Games ever to be seen on one channel in the United States." Ebersol noted the extra hours will likely be added to the last two weekends of the Games, "with complete coverage of the marathon on the final day" (AP/WASHINGTON TIMES, 2/6).