SBD/6/Sports Media

57 CHANNELS AND NOTHING ON? MAGIC/MICHAEL A RATINGS WINNER

     TNT set a cable record for an NBA regular-season game with
the Lakers-Bulls Friday night with a 7.1 rating.  Over 4.7
million homes tuned into the game which pitted Michael Jordan
against Magic Johnson.  The peak was an 8.2 from 11-11:15 ET.
The 7.1 is two full points higher than a March '95 Bulls-Knicks
game -- then the 9th highest rated NBA game on cable.  The others
were seven playoff games and an All-Star Saturday telecast (Steve
Zipay, NEWSDAY, 2/6).
     OTHER RATINGS:  Sunday's rain caused CBS' Pebble Beach Pro-
Am to "slip 53%" to a 2.4 rating.  Saturday's coverage of
celebrity golf drew a 4.1 (Rudy Martzke, USA TODAY, 2/6).  The
overnight rating for Fox's NHL coverage was a 2.9, called "a good
sign" by NEWSDAY's Steve Zipay as he notes that the NHL
"generated a higher rating than any college basketball game on
this weekend" (NEWSDAY, 2/6).
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