SBD/6/Sponsorships Advertising Marketing

NHL/NIKE EXPAND MARKETING PARTNERSHIP

     The NHL and Nike yesterday announced a multi-year agreement
in principle that "marks an expanded role" for the company, with
a broader marketing partnership and increased commitment by Nike
in NHL on-ice exposure, advertising promotions and marketing.  As
part of the deal, Nike has agreed to advertise on U.S. and
Canadian NHL broadcasts and expose Nike's NHL stars, including
Sergei Fedorov and Scott Stevens, through ads and promotions.
Other promotional efforts will include the Nike/NHL Street Hockey
and NHL Breakout tour.  Nike's first ice hockey and in-line
skates will be available in retail next Spring (NHL).
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NHL, Nike

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