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NHL/NIKE EXPAND MARKETING PARTNERSHIP
Published February 6, 1996
The NHL and Nike yesterday announced a multi-year agreement in principle that "marks an expanded role" for the company, with a broader marketing partnership and increased commitment by Nike in NHL on-ice exposure, advertising promotions and marketing. As part of the deal, Nike has agreed to advertise on U.S. and Canadian NHL broadcasts and expose Nike's NHL stars, including Sergei Fedorov and Scott Stevens, through ads and promotions. Other promotional efforts will include the Nike/NHL Street Hockey and NHL Breakout tour. Nike's first ice hockey and in-line skates will be available in retail next Spring (NHL).