Bills' Brandon Replaces Black As Sabres President NHL Faces Several Off-Ice Incidents This Summer Coyotes, Suns Discussed Sharing New Arena Bettman Talks NHL Expansion Bids Maple Leafs Hire Devils' Lou Lamoriello As GM Glendale, Coyotes Agree To Arena-Management Changes New ACC Scoreboard Touts LED Maple Leaf Maple Leafs Hire Devils' Lamoriello As GM Bettman: NHL Expansion Is Not Guaranteed Concert Revenue At Gila River Arena $1M Below Estimates
SBD/6/Sponsorships Advertising Marketing
NHL/NIKE EXPAND MARKETING PARTNERSHIP
Published February 6, 1996
The NHL and Nike yesterday announced a multi-year agreement in principle that "marks an expanded role" for the company, with a broader marketing partnership and increased commitment by Nike in NHL on-ice exposure, advertising promotions and marketing. As part of the deal, Nike has agreed to advertise on U.S. and Canadian NHL broadcasts and expose Nike's NHL stars, including Sergei Fedorov and Scott Stevens, through ads and promotions. Other promotional efforts will include the Nike/NHL Street Hockey and NHL Breakout tour. Nike's first ice hockey and in-line skates will be available in retail next Spring (NHL).