Nike Shifts Approach To Sponsorship As NBA Evolves TNT Scores On MLK Day With Cavs-Warriors 76ers Rising In Merch Sales, Home Attendance Warriors Hold Lavish Arena Groundbreaking Nike Will Not Include Sleeves On NBA Jerseys Fanatics Gains Rights For NBA Replica Jerseys Silver Says NBA Exploring Mexico City Franchise NBA Looking To Have More Games Overseas NBA Doubleheader Set For London, Mexico City Hawks GM Wilcox Apologizes For Insensitive Comment
SBD/6/Sponsorships Advertising Marketing
NBA'S ALL STAR BASH: AN UNPARALLELED CORPORATE JAM
Published February 6, 1996
The NBA's All Star Weekend has been "transformed into a megabucks marketing event" where "the real name of the game is marketing and selling," writes Karen Hunter in the N.Y. DAILY NEWS. Hunter profiles the NBA's strategy for All-Star Weekend, noting that "fan-friendly" changes four years ago have also brought in big dollars. Hunter adds the NBA's strategy of making a sponsorships difficult to attain has made "an NBA marketing package one of the most coveted in sports" (N.Y. DAILY NEWS, 2/5). In San Antonio this morning, Charlotte-Anne Lucas profiles the Jam session and the corporate involvement by San Antonio's Coca-Cola Bottling Co., which distributed most of the 12,000 tickets to low-income youth (SAN ANTONIO EXPRESS-NEWS, 2/6). Estimates on economic impact for the city from All-Star Weekend are about $40M (SAN ANTONIO EXPRESS-NEWS, 2/4).