76ers Postpone Game Due To Moisture On Court Nets' Prokhorov Seeks Minority Investor For Team Heat Offer Early Season-Ticket Renewal Option New NBA CBA Could Come In Near Future Kings Take Dynamic Pricing To Next Level Wilson Would Want Ownership In Seattle NBA Team Mavs Made Trump Hotel Decision Months Ago Leonsis Remains Hopeful About Wizards Cuban Compliments NBA On Social Issues Stan Van Gundy Owns Up To Using The Term "Posse"
SBD/6/Sponsorships Advertising Marketing
NBA'S ALL STAR BASH: AN UNPARALLELED CORPORATE JAM
Published February 6, 1996
The NBA's All Star Weekend has been "transformed into a megabucks marketing event" where "the real name of the game is marketing and selling," writes Karen Hunter in the N.Y. DAILY NEWS. Hunter profiles the NBA's strategy for All-Star Weekend, noting that "fan-friendly" changes four years ago have also brought in big dollars. Hunter adds the NBA's strategy of making a sponsorships difficult to attain has made "an NBA marketing package one of the most coveted in sports" (N.Y. DAILY NEWS, 2/5). In San Antonio this morning, Charlotte-Anne Lucas profiles the Jam session and the corporate involvement by San Antonio's Coca-Cola Bottling Co., which distributed most of the 12,000 tickets to low-income youth (SAN ANTONIO EXPRESS-NEWS, 2/6). Estimates on economic impact for the city from All-Star Weekend are about $40M (SAN ANTONIO EXPRESS-NEWS, 2/4).