SBD/6/Sponsorships Advertising Marketing

MORE HIGHLIGHTS FROM THE SUPER SHOW

     Yesterday, THE DAILY highlighted the announcement of Nike's
plans for '96, and today Reebok's outlook for the year ahead is
featured.  Below are new product lines and news from other Super
Show participants:
     CHAMPION:  The apparel-maker was promoting the following:
New "progressive styling" in its Fall line; a new line of NFL
Throwback wear, through Champion's exclusive license to produce
the NFL's "vintage clothing"; the official outfits of the USOC
and ACOG -- including USA Basketball and USA Volleyball teams, as
well as U.S. team Opening Ceremony uniforms, Award Suits, and
casual and dress apparel; new NBA Shooting Shirts; a new youth
line with a full size lineup of NBA replica jerseys (Champion).
     CONVERSE:  The shoe-maker "launches its new corporate
positioning by looking to its past" with the premiere of the All
Star 2000 -- the first time since the mid-'70s that Converse has
placed its "All Star" patch on a "performance basketball shoe."
Larry Johnson will debut the Illusion in Spring '96, the first of
Converse's new BTS '96 collection.  Other shoe styles introduced:
New styles designed for skateboarders; new colors for old styles
such as the Chuck Taylor, Jack Purcell and One Star; the C Star
fashion collection for women; new classic styles for kids; the
new Touch-EFX collection for kids which allows wearers to change
colors by touch; a new training collection; and Wild Things for
kids.  Also, Bonnie Blair introduced the Active Apparel Group's
line of Chuck Taylor-logoed clothes (Converse).
     EZ GARD INDUSTRIES:  The maker of Shock Doctor and Hammer
mouthguards reported sales of over 20 million units in '95, an
increase of about 15% over the previous year.  The company cited
an increase in in-line hockey, among other factors.  EZ Gard will
step up involvement in in-line hockey, sponsoring NIHA, North
American Roller Hockey Championships, and NHL Breakout '96 Tour
(EZ Gard).
     GARGOYLES:  The eyewear maker announced that Ken Griffey Jr.
has signed an exclusive four-year deal to wear Gargoyles
sunglasses.  A new model with purple lenses will be named the
"Griffey Wrap."  Also signed were snowboarding champs Mike Jacoby
and Michele Taggart (Gargoyles).
     L.A. GEAR:  The shoe-maker introduced "on-trend and fashion"
lines for women; two new technologies -- GRAf/x and NEONZ -- for
children; and a men's line equipped with "Comfort Zone"
technology (L.A. Gear).
     MARVEL ENTERTAINMENT GROUP:  Marvel kicked off its new
Marvel Sports program to add licensees to previous programs,
which include Marvel comic book art on golf accessories and
snowboards.  Marvel noted that its comic books reach 56.3% of all
kids age 6-12 and the possible tie-ins with Marvel-related
companies Fleer and Skybox (Marvel).
     SONY SIGNATURES:  The group's Sports Licensing division
promoted its main properties "for the purpose of expanding its
list of qualified licensing and marketing partners."  Sony
Signatures is seeking licensing partnerships for World Cup '98
and partners to develop designs for IHL-licensed apparel, toys,
publishing and multimedia products.  As marketing representative
for Oksana Baiul, they are looking to develop skating and non-
skating related products for the gold medalist (Sony Signatures).
     WORTH INC.:  The No. 1 softball manufacturer is introducing
a new line of patent-pending Super Dot softball and new
technology in its Supercell and Copperhead bats.  Supercell
features new ALCOA C405 aluminum alloy, "never available outside
the defense industry" (Worth).
     RED, WHITE & SWOOSH:  In Philadelphia, Ron Reid bashes Nike
and the commercialization of the U.S. Track and Field uniforms.
Reid notes the U.S. team jackets have an American flag with a
swoosh in place of stars, and writes, "They unveiled the United
States of Nike yesterday."  Nike officials said the design was a
graphic, "not the flag." Officials from ACOG and USAT&F had no
comment (PHILADELPHIA INQUIRER, 2/6)....In Atlanta, Kristen Eddy
takes a sarcastic shot at Nike's "inspiration" (ATLANTA
CONSTITUTION, 2/6).
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