PGA Tour Debuting OTT Service This Week PGA Tour's Young Guns Are Taking Over Olympics Shakes Up '16 PGA Tour Schedule Organizers Make Canadian Open More Canadian Alabama PGA Tour Event Deemed Successful John Deere Classic To Be Opposite Olympics? John Deere, PGA Tour Event Re-Up Though '23 Stallings Suspended By PGA Tour For 90 Days Greenbrier Formally Unveils New Course Plans Travelers Championship Gets Record Crowds
SBD/6/Sponsorships Advertising Marketing
Published February 6, 1996
FL-based ad agency Anita Hoffman & Associates has been hired to help promote first-round Olympic soccer games that will be played at the Orange Bowl. Campaigns will be in English and Spanish (MIAMI HERALD, 2/5)....American Express has set up a Web site for its American Express Invitational presented by Business Week Senior PGA Event. Address: http://www.sarasota- online.com/golf/html (AmEx)....An Oakland company is marketing a new product that allows fans to display tickets on their shirts. TicKlip is a clothespin-type device that clips on to fans clothing while also displaying a ticket -- allowing fans to use both hands while ushers direct them to their seats. TicKlip notes the possible sponsorship opportunities (TicKlip).