Fowler-Day, Rose-Stenson Commit To Zurich Classic Trump's Ties To Golf Could Impact Sport Golf Community Excited For Jay Monahan Zurich Classic Adopts Two-Man Team Format Finchem Talks Accomplishments, Successor PGA Tour Approves Jay Monahan As Commissioner Players Championship Raises $8.5M For Charity PGA Tour Emphasizing Asia With Tourneys, Office Sanderson Farms Well-Regarded Despite Tough Schedule PGA Tour Opens New Office In Tokyo
SBD/6/Sponsorships Advertising Marketing
Published February 6, 1996
FL-based ad agency Anita Hoffman & Associates has been hired to help promote first-round Olympic soccer games that will be played at the Orange Bowl. Campaigns will be in English and Spanish (MIAMI HERALD, 2/5)....American Express has set up a Web site for its American Express Invitational presented by Business Week Senior PGA Event. Address: http://www.sarasota- online.com/golf/html (AmEx)....An Oakland company is marketing a new product that allows fans to display tickets on their shirts. TicKlip is a clothespin-type device that clips on to fans clothing while also displaying a ticket -- allowing fans to use both hands while ushers direct them to their seats. TicKlip notes the possible sponsorship opportunities (TicKlip).