WGC-Match Play Staying In Austin Long Term? Officials Look For Shell PGA Tour Replacement Arnold Palmer Invitational Deemed Success Arnold Palmer Event Praised For Opening Arnold Palmer Invitational Starts Without Best Mastercard Debuts Arnold Palmer-Themed Ad Valspar Improves Experience At PGA Tour Stop Honda Classic Wants Change To PGA Tour Schedule Golfer Willy Wilcox Signs With DraftKings PGA Tour Working To Enhance Viewing Experience
SBD/6/Sponsorships Advertising Marketing
Published February 6, 1996
FL-based ad agency Anita Hoffman & Associates has been hired to help promote first-round Olympic soccer games that will be played at the Orange Bowl. Campaigns will be in English and Spanish (MIAMI HERALD, 2/5)....American Express has set up a Web site for its American Express Invitational presented by Business Week Senior PGA Event. Address: http://www.sarasota- online.com/golf/html (AmEx)....An Oakland company is marketing a new product that allows fans to display tickets on their shirts. TicKlip is a clothespin-type device that clips on to fans clothing while also displaying a ticket -- allowing fans to use both hands while ushers direct them to their seats. TicKlip notes the possible sponsorship opportunities (TicKlip).