CareerBuilder Challenge Eyes Casual Golf Fans PGA Tour's Monahan Touts Sociability As Strength Bevacqua: PGA Championship Dates Are Flexible Monahan Explains Why Tourneys Stayed In N.C. Jay Monahan Dishes On PGA Tour Issues PGA Tour Looking For New TofC Title Sponsor Monahan Discusses Goals Of New PGA Tour Regime Fowler-Day, Rose-Stenson Commit To Zurich Classic Trump's Ties To Golf Could Impact Sport Golf Community Excited For Jay Monahan
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SBD/6/Sponsorships Advertising Marketing
Published February 6, 1996
FL-based ad agency Anita Hoffman & Associates has been hired to help promote first-round Olympic soccer games that will be played at the Orange Bowl. Campaigns will be in English and Spanish (MIAMI HERALD, 2/5)....American Express has set up a Web site for its American Express Invitational presented by Business Week Senior PGA Event. Address: http://www.sarasota- online.com/golf/html (AmEx)....An Oakland company is marketing a new product that allows fans to display tickets on their shirts. TicKlip is a clothespin-type device that clips on to fans clothing while also displaying a ticket -- allowing fans to use both hands while ushers direct them to their seats. TicKlip notes the possible sponsorship opportunities (TicKlip).