SBD/6/Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

     FL-based ad agency Anita Hoffman & Associates has been hired
to help promote first-round Olympic soccer games that will be
played at the Orange Bowl.  Campaigns will be in English and
Spanish (MIAMI HERALD, 2/5)....American Express has set up a Web
site for its American Express Invitational presented by Business
Week Senior PGA Event.  Address:  http://www.sarasota-
online.com/golf/html (AmEx)....An Oakland company is marketing a
new product that allows fans to display tickets on their shirts.
TicKlip is a clothespin-type device that clips on to fans
clothing while also displaying a ticket -- allowing fans to use
both hands while ushers direct them to their seats.  TicKlip
notes the possible sponsorship opportunities (TicKlip).
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Related Topics:

American Express, PGA Tour

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