Brian Urlacher's Marketability Stays Strong NFL Looking At Mid-May For Draft McNair Key In Houston Super Bowl Bid Goodell Confirms Date Change For NFL Draft Microsoft, NFL Unveil $400M Partnership Stadium Kept South Florida From Getting SB Super Bowls L, LI Go To Santa Clara, Houston Indy, Altanta, New England Eye Future Super Bowls NFL Set To Award Super Bowl Sites NFL Owners Approve Falcons' G-4 Funding
Upcoming Conferences and Events
SBD/6/Sponsorships Advertising Marketing
BIRDS LOOK TO DITCH THE "JETS" LOOK, NINERS GO FOR BOLD
Published February 6, 1996
Calling the changes "evolutionary, not revolutionary," Eagles Owner Jeffrey Lurie presented his team's new uniforms yesterday, which features a change in color to "Midnight Green" from kelly green. Helmets are also modified, with the midnight green and new-look wings outlined in silver and black. A new "menacing Eagle face" will appear on the uniform sleeves of the green jersey, and on one sleeve of the away white jersey. Pants will be white and green. Lurie said both pants "can be mixed 'n' matched" with the jerseys. Philadelphia ranked 13th in the NFL last year, according to NFL Properties' Brian McCarthy, with $61M in sales. McCarthy said sales of Eagles merchandise should increase by 20-25% (Tim Panaccio, PHILA. INQUIRER, 2/6). Lurie cited the role of fan surveys in the design process: "Our fans don't want to be the same color as the Jets. We took that to heart" (PHILA. DAILY NEWS, 2/6). CNN's Fred Hickman: "The Eagles have molted." He said the logo shows a "much meaner looking bird" ("Sports Tonight," 2/5). NOTHING COULD BE FINER: The 49ers also announced a uniform change yesterday, with a new look featuring a deeper shade of red (PHILA. DAILY NEWS, 2/6). The 49ers will also return to their Throwback-look block numbers (THE DAILY).