BIRDS LOOK TO DITCH THE "JETS" LOOK, NINERS GO FOR BOLD

     Calling the changes "evolutionary, not revolutionary,"
Eagles Owner Jeffrey Lurie presented his team's new uniforms
yesterday, which features a change in color to "Midnight Green"
from kelly green.  Helmets are also modified, with the midnight
green and new-look wings outlined in silver and black.  A new
"menacing Eagle face" will appear on the uniform sleeves of the
green jersey, and on one sleeve of the away white jersey.  Pants
will be white and green.  Lurie said both pants "can be mixed 'n'
matched" with the jerseys.  Philadelphia ranked 13th in the NFL
last year, according to NFL Properties' Brian McCarthy, with $61M
in sales.  McCarthy said sales of Eagles merchandise should
increase by 20-25% (Tim Panaccio, PHILA. INQUIRER, 2/6).  Lurie
cited the role of fan surveys in the design process:  "Our fans
don't want to be the same color as the Jets.  We took that to
heart" (PHILA. DAILY NEWS, 2/6).  CNN's Fred Hickman:  "The
Eagles have molted."  He said the logo shows a "much meaner
looking bird" ("Sports Tonight," 2/5).
     NOTHING COULD BE FINER:  The 49ers also announced a uniform
change yesterday, with a new look featuring a deeper shade of red
(PHILA. DAILY NEWS, 2/6).  The 49ers will also return to their
Throwback-look block numbers (THE DAILY).