Cam Newton Enjoying Foray Into Fashion NFL Workplace Rules Could Change Manning's No. 18 Top In Jersey Sales N.Y. Stores Planning Super Bowl Themes, Promotions Why Was Bears-Eagles Flexed To NBC? Craig Morton Sues NFL Over Dangers Of Playing Dolphins Investigation Won't Wrap In '13 Super Bowl Organizers Unveil Mass Transit Plan Redskins Sorting Through Shanahan Options ESPN Sees Bump For Week 14 "MNF"
SBD/6/Sponsorships Advertising Marketing
AS THE OFFSEASON BEGINS, NFL OFF-THE-FIELD NEWS HEATS UP
Published February 6, 1996
With the 49ers set to wear Reebok apparel next season, Nike is looking re-sign QB Steve Young and outfit him next season in Nike apparel "from head to toe" -- in Nike caps, outerwear and shoes. Terry Lefton notes in BRANDWEEK that under NFL rules, Young may only be granted an exemption from wearing Reebok if Nike uses him as a national spokesperson, something that Young's representative, Fred Fried of ISI, says must happen for Young to return to Nike. Logo 7 has already resigned Troy Aikman to a four-year extension. Logo 7 President Tom Shine: "Troy's gone from delivering our message to being our message" (BRANDWEEK, 2/5 issue). OTHER NFL NOTES: Sunglasses may become the latest equipment to make the mandatory wear-list on the sidelines. Just like caps and jackets, Ray-Ban wants an NFL sponsorship to include sidelines TV exposure....Visa is working to make its NFL sponsorship deal "as ambush-proof as possible," as it has purchased long-term signage at the next three Super Bowl stadiums: The Superdome, Jack Murphy Stadium and 3Com Park. Visa "is looking to forge closer ties" with NFL licensing....Nike's Pro Line jerseys for the Broncos, Jags, Raiders and Cowboys were on display at the Super Bowl, each sporting on-sleeve swooshes (Terry Lefton, BRANDWEEK, 2/5).