St. Louis Stadium Task Force Pursuing Land For Rams Steelers Exploring '23 Super Bowl Bid Redskins DC Stadium Could Hinge On Name Change Tennessee Unveils New Nike Uniforms Nike's Phil Knight Stepping Down In '16 Chargers, Raiders Meet With L.A. Officials Lions Set To Host LGBT Pride Night Reebok Important For Future UFC TV NFL To Hire Forensics Expert Tennessee Ready For Nike Transition
SBD/6/Sponsorships Advertising Marketing
AS THE OFFSEASON BEGINS, NFL OFF-THE-FIELD NEWS HEATS UP
Published February 6, 1996
With the 49ers set to wear Reebok apparel next season, Nike is looking re-sign QB Steve Young and outfit him next season in Nike apparel "from head to toe" -- in Nike caps, outerwear and shoes. Terry Lefton notes in BRANDWEEK that under NFL rules, Young may only be granted an exemption from wearing Reebok if Nike uses him as a national spokesperson, something that Young's representative, Fred Fried of ISI, says must happen for Young to return to Nike. Logo 7 has already resigned Troy Aikman to a four-year extension. Logo 7 President Tom Shine: "Troy's gone from delivering our message to being our message" (BRANDWEEK, 2/5 issue). OTHER NFL NOTES: Sunglasses may become the latest equipment to make the mandatory wear-list on the sidelines. Just like caps and jackets, Ray-Ban wants an NFL sponsorship to include sidelines TV exposure....Visa is working to make its NFL sponsorship deal "as ambush-proof as possible," as it has purchased long-term signage at the next three Super Bowl stadiums: The Superdome, Jack Murphy Stadium and 3Com Park. Visa "is looking to forge closer ties" with NFL licensing....Nike's Pro Line jerseys for the Broncos, Jags, Raiders and Cowboys were on display at the Super Bowl, each sporting on-sleeve swooshes (Terry Lefton, BRANDWEEK, 2/5).