SBD/6/Franchises

RANGERS HOPE FOR DRASTIC GATE IMPROVEMENT THIS SEASON

     The MLB Rangers, who experienced a drop of 12,792 fans per
game last season, are banking on improved player-owner relations
and marketing to raise attendance.  Susan Slusser reports in the
DALLAS MORNING NEWS that the team needs to raise their per-game
average by approximately 3,200 to meet break-even revenue
projections.  The club has commissioned surveys, increased
efforts to make players more-visible in the community, added off-
season events at The Ballpark and changed ticket package options,
along with hiring an ad agency, the Richards Group (DALLAS
MORNING NEWS, 2/3).
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