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RANGERS HOPE FOR DRASTIC GATE IMPROVEMENT THIS SEASON
Published February 6, 1996
The MLB Rangers, who experienced a drop of 12,792 fans per game last season, are banking on improved player-owner relations and marketing to raise attendance. Susan Slusser reports in the DALLAS MORNING NEWS that the team needs to raise their per-game average by approximately 3,200 to meet break-even revenue projections. The club has commissioned surveys, increased efforts to make players more-visible in the community, added off- season events at The Ballpark and changed ticket package options, along with hiring an ad agency, the Richards Group (DALLAS MORNING NEWS, 2/3).