SBD/6/Franchises

MAGIC EXPAND BUSINESS HORIZONS BEYOND BASKETBALL

     The Magic unveiled plans yesterday for Magic Carpet
Aviation, the newest business in the Greater Orlando Aviation
Authority's Tradeport Center.  The business, a division of the
Magic's parent company, RDV Sports, will be "transportation
center" for the team and company with plans to start a worldwide
charter service.  A central feature is the 34,000-square foot
Magic Carpet Aviation hangar, home to the team's Boeing 737.
Magic President Bob Vander Weide:  "As the popularity of the
Magic continues to grow and the organization expands, we continue
to make steps in fulfilling our vision to be recognized as the
professional sports model of the twenty-first century."  RDV
Sports includes the Magic, the IHL Solar Bears and Magic FanAttic
stores.  The team also has plans for a Health/Sports Center
(Magic).  In Orlando, Tom Povtak reports, "Although Vander Weide
does not anticipate the charter service becoming a big
moneymaker, he said it will offset current operating costs of the
aircraft and generate new revenue."  The estimated cost of the
hangar is $4M.  It will also include a high-tech conference
center (ORLANDO SENTINEL, 2/6).
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Related Topics:

Franchises, Orlando Magic, RDV Sports

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