SBD/5/Sponsorships Advertising Marketing


     The IHL Spiders recently held "Beatle Mania Night," in honor
of the Fab Five's last public appearance together.  All fans
named John, Paul, Ringo or George were admitted for half-price
(Spiders)....TicketMaster is planning a test of online sales on
the Web, with a rollout in the Seattle-area by March and
nationwide plans two months after that (INTERACTIVE WEEK, 1/29
issue)...."Press Box's" Rick Weinberg notes that Disney CEO
Michael Eisner has told his marketing people to create a "more,
appealing young look" for the Angels to be unveiled in '97
(PRIME, 2/2).... Nolan Ryan is profiled in this morning's USA
TODAY for his work with the AARP and a fitness campaign.  Also,
the Fitness Products Council is hoping to get manufacturers such
as Nike and Reebok involved in a campaign to urge Americans to
increase physical activity (USA TODAY, 2/5).... Quaker Oats will
launch Gatorade in the U.K. this spring, several years after
launching the drink to the rest of Europe (AD AGE ONLINE,
2/5)....The Tigers, taking advantage of huge fan interest in
Cleveland, are marketing their home games against the Indians to
Clevelanders (DALLAS MORNING NEWS, 2/4)...,NBA's "Inside Stuff"
went behind the scenes on a recent "I Love This Game" spots,
which will be shown in 3-D by 3-D Creations, Inc. ("Inside
Stuff," 2/3)....The FTC has refused to remove restrictions on
Coca-Cola Co. that prohibit it from bidding for Dr Pepper
(CHICAGO TRIBUNE, 2/4)...."Beverly Hills 90210" star Jason
Priestly is driving for Ford's racing organization after courting
the company for the last 18 months.  Ford says it may hire the
actor as a product pitchman (WALL STREET JOURNAL, 2/5)....CNN's
Jan Hopkins reported Friday that stock in Adolph Coors slipped
$1.75 with fourth quarter profits "tumbling 47% because of higher
aluminum and packaging costs."  Hopkins also reported GM and AmEx
had no comment on a Business Week article on GM's interest in the
credit card company ("Moneyline," 2/2).
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