SBD/5/Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

     The IHL Spiders recently held "Beatle Mania Night," in honor
of the Fab Five's last public appearance together.  All fans
named John, Paul, Ringo or George were admitted for half-price
(Spiders)....TicketMaster is planning a test of online sales on
the Web, with a rollout in the Seattle-area by March and
nationwide plans two months after that (INTERACTIVE WEEK, 1/29
issue)...."Press Box's" Rick Weinberg notes that Disney CEO
Michael Eisner has told his marketing people to create a "more,
appealing young look" for the Angels to be unveiled in '97
(PRIME, 2/2).... Nolan Ryan is profiled in this morning's USA
TODAY for his work with the AARP and a fitness campaign.  Also,
the Fitness Products Council is hoping to get manufacturers such
as Nike and Reebok involved in a campaign to urge Americans to
increase physical activity (USA TODAY, 2/5).... Quaker Oats will
launch Gatorade in the U.K. this spring, several years after
launching the drink to the rest of Europe (AD AGE ONLINE,
2/5)....The Tigers, taking advantage of huge fan interest in
Cleveland, are marketing their home games against the Indians to
Clevelanders (DALLAS MORNING NEWS, 2/4)...,NBA's "Inside Stuff"
went behind the scenes on a recent "I Love This Game" spots,
which will be shown in 3-D by 3-D Creations, Inc. ("Inside
Stuff," 2/3)....The FTC has refused to remove restrictions on
Coca-Cola Co. that prohibit it from bidding for Dr Pepper
(CHICAGO TRIBUNE, 2/4)...."Beverly Hills 90210" star Jason
Priestly is driving for Ford's racing organization after courting
the company for the last 18 months.  Ford says it may hire the
actor as a product pitchman (WALL STREET JOURNAL, 2/5)....CNN's
Jan Hopkins reported Friday that stock in Adolph Coors slipped
$1.75 with fourth quarter profits "tumbling 47% because of higher
aluminum and packaging costs."  Hopkins also reported GM and AmEx
had no comment on a Business Week article on GM's interest in the
credit card company ("Moneyline," 2/2).
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