Nike Reports Relatively Strong Q2 MJ Leads eBay Athlete Merch Sales Univ. Of Miami Could End Nike Deal New Nike Campaign Features LeBron's "Heroes" Coke, Hornets Renew Long-Term Deal Bouchard's Nike Contract Nearing Expiration Reebok Sees UFC Deal As Portal Into Tough Fitness Biz Arizona State Expected To Switch To Adidas Nike Unveils Kyrie Irving Signature Shoe Source: UFC's Reebok Deal Worth $70M
SBD/5/Sponsorships Advertising Marketing
Published February 5, 1996
The IHL Spiders recently held "Beatle Mania Night," in honor of the Fab Five's last public appearance together. All fans named John, Paul, Ringo or George were admitted for half-price (Spiders)....TicketMaster is planning a test of online sales on the Web, with a rollout in the Seattle-area by March and nationwide plans two months after that (INTERACTIVE WEEK, 1/29 issue)...."Press Box's" Rick Weinberg notes that Disney CEO Michael Eisner has told his marketing people to create a "more, appealing young look" for the Angels to be unveiled in '97 (PRIME, 2/2).... Nolan Ryan is profiled in this morning's USA TODAY for his work with the AARP and a fitness campaign. Also, the Fitness Products Council is hoping to get manufacturers such as Nike and Reebok involved in a campaign to urge Americans to increase physical activity (USA TODAY, 2/5).... Quaker Oats will launch Gatorade in the U.K. this spring, several years after launching the drink to the rest of Europe (AD AGE ONLINE, 2/5)....The Tigers, taking advantage of huge fan interest in Cleveland, are marketing their home games against the Indians to Clevelanders (DALLAS MORNING NEWS, 2/4)...,NBA's "Inside Stuff" went behind the scenes on a recent "I Love This Game" spots, which will be shown in 3-D by 3-D Creations, Inc. ("Inside Stuff," 2/3)....The FTC has refused to remove restrictions on Coca-Cola Co. that prohibit it from bidding for Dr Pepper (CHICAGO TRIBUNE, 2/4)...."Beverly Hills 90210" star Jason Priestly is driving for Ford's racing organization after courting the company for the last 18 months. Ford says it may hire the actor as a product pitchman (WALL STREET JOURNAL, 2/5)....CNN's Jan Hopkins reported Friday that stock in Adolph Coors slipped $1.75 with fourth quarter profits "tumbling 47% because of higher aluminum and packaging costs." Hopkins also reported GM and AmEx had no comment on a Business Week article on GM's interest in the credit card company ("Moneyline," 2/2).