Rams' Move To L.A. Unlikely For '15 49ers Cut McDonald Following Assault Probe Chargers Staying In San Diego Next Year Sprint Dropping NASCAR Title Sponsorship After '16 Comic Book Makes Superhero Merch With QBs Bears' Leadership Under Fire Broncos Create Sports Management Minor At CSU "MNF" Down On ESPN For Saints-Bears Hallmark's Keepsake Ornaments Include Pro Athletes Mara Thinks NFL Got It Right With Conduct Policy
SBD/5/Sponsorships Advertising Marketing
JERRY JONES TO GO HIS OWN WAY AGAIN? THIS TIME IT'S TELECOM
Published February 5, 1996
Cowboys Owner Jerry Jones is reportedly preparing to "cut his own deal" with a telecom company in lieu of failed attempts to convince other NFL owners to abandon the traditional league- wide pact. Terry Lefton reports in the current BRANDWEEK that Jones "has already talked to several" telecom companies bidding on the NFL's league deal. With the league's deal with GTE having expired, MCI, AT&T and Sprint have joined the incumbent in a fight to secure official league status. Sources say the deal could bring in between $25-30M, and that the ten-owner committee overseeing NFLP "has assured other owners the deal won't be signed for less than the mid-$20 million range" (BRANDWEEK, 2/5 issue).