Week 13 "MNF" Overnight Down 9% SB XLVIII To Be Most Expensive Ever Chargers Face Second-Straight Blackout CBS Up For NFL Week 13 Overnights NFL Minority Hiring Group To Be Headhunter Bills Expect Big Crowd At Rogers Centre Homeowners Look To Cash In On Super Bowl Publicist Downplays Bon Jovi's Interest In Bills 49ers-Redskins "MNF" Overnight Up Almost 17% From '12 AT&T's "Be The Fan" Courts Social Media Audience
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JERRY JONES TO GO HIS OWN WAY AGAIN? THIS TIME IT'S TELECOM
Published February 5, 1996
Cowboys Owner Jerry Jones is reportedly preparing to "cut his own deal" with a telecom company in lieu of failed attempts to convince other NFL owners to abandon the traditional league- wide pact. Terry Lefton reports in the current BRANDWEEK that Jones "has already talked to several" telecom companies bidding on the NFL's league deal. With the league's deal with GTE having expired, MCI, AT&T and Sprint have joined the incumbent in a fight to secure official league status. Sources say the deal could bring in between $25-30M, and that the ten-owner committee overseeing NFLP "has assured other owners the deal won't be signed for less than the mid-$20 million range" (BRANDWEEK, 2/5 issue).