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JERRY JONES TO GO HIS OWN WAY AGAIN? THIS TIME IT'S TELECOM

     Cowboys Owner Jerry Jones is reportedly preparing to "cut
his own deal" with a telecom company in lieu of failed attempts
to convince other NFL owners to abandon the traditional league-
wide pact.  Terry Lefton reports in the current BRANDWEEK that
Jones "has already talked to several" telecom companies bidding
on the NFL's league deal.  With the league's deal with GTE having
expired, MCI, AT&T and Sprint have joined the incumbent in a
fight to secure official league status.  Sources say the deal
could bring in between $25-30M, and that the ten-owner committee
overseeing NFLP "has assured other owners the deal won't be
signed for less than the mid-$20 million range" (BRANDWEEK, 2/5
issue).
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Related Topics:

ATT, Dallas Cowboys, GTE, NFL, Sprint

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