SBD/5/Sponsorships Advertising Marketing

A TAIL OF THREE ENDORSERS: BIG DALE, BIG DAWG, BIG DYKSTRA

     Dale Earnhardt recently signed on with Anheuser-Busch as a
spokesperson for Busch Beer, with TV and radio spots currently
running nationally.  Earnhardt is pushing Busch's "Great Tracks"
can series, in which NASCAR venues are featured on 12- and 16-oz.
Busch and Busch Light cans.  Busch is also running a point-of-
purchase promotion during this year's NASCAR season allowing fans
to collect "Busch Clash" posters and official NASCAR pocket
schedules.  NASCAR's season kicks off next Sunday with the "Busch
Clash" on CBS (Oscar Walters, ST. LOUIS POST-DISPATCH, 2/5).
     TOUGH AS NAILS:  Phillies OF Len Dykstra's off-the field
business ventures are profiled in this morning's PHILADELPHIA
INQUIRER.  Dykstra, who lent his name and some capital to a CA
car wash in '93, has plans to open two more and now has a car-
care products line in production.  Lenny Dykstra's Grand Slam
Liquid Car Wax and Wash Kit will be in stores this spring.
Dykstra's car-products venture, Grand Slam Ltd., is also working
on a tire dressing product and deals with national retailers to
carry their products (Joe Santoliquito, PHILADELPHIA INQUIRER,
2/5).
     BIG DAWG:  Reebok spots featuring Bucks Forward Glenn
Robinson have already started airing, and print ads for NBA
Properties featuring the "Big Dog" appear in this week's Sports
Illustrated (George Lazarus, CHICAGO TRIBUNE, 2/5).
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