Lakers' Jim Buss Resigns As Co-Trusteee NCAA Tourney Viewership Up Over '16 A-B InBev Makes Changes To Sports Marketing WWE's Heyman To Promote Richmond NASCAR CBS/Turner Sweet 16 Overnights Up Aspen Dental Signs Deal With NASCAR Sacramento, Kings To Refinance '97 Arena Loan Budweiser Unveils Limited Edition MLB Team Cans Former Bulls GM Krause Passes Away At 77 LeBron Says Issue Of Resting Players Is About Him
SBD/5/Sponsorships Advertising Marketing
A TAIL OF THREE ENDORSERS: BIG DALE, BIG DAWG, BIG DYKSTRA
Published February 5, 1996
Dale Earnhardt recently signed on with Anheuser-Busch as a spokesperson for Busch Beer, with TV and radio spots currently running nationally. Earnhardt is pushing Busch's "Great Tracks" can series, in which NASCAR venues are featured on 12- and 16-oz. Busch and Busch Light cans. Busch is also running a point-of- purchase promotion during this year's NASCAR season allowing fans to collect "Busch Clash" posters and official NASCAR pocket schedules. NASCAR's season kicks off next Sunday with the "Busch Clash" on CBS (Oscar Walters, ST. LOUIS POST-DISPATCH, 2/5). TOUGH AS NAILS: Phillies OF Len Dykstra's off-the field business ventures are profiled in this morning's PHILADELPHIA INQUIRER. Dykstra, who lent his name and some capital to a CA car wash in '93, has plans to open two more and now has a car- care products line in production. Lenny Dykstra's Grand Slam Liquid Car Wax and Wash Kit will be in stores this spring. Dykstra's car-products venture, Grand Slam Ltd., is also working on a tire dressing product and deals with national retailers to carry their products (Joe Santoliquito, PHILADELPHIA INQUIRER, 2/5). BIG DAWG: Reebok spots featuring Bucks Forward Glenn Robinson have already started airing, and print ads for NBA Properties featuring the "Big Dog" appear in this week's Sports Illustrated (George Lazarus, CHICAGO TRIBUNE, 2/5).