LeBron Praised For Role In Apatow's "Trainwreck" NBA Free Agency Begins With Money Flying Expectations High For NASCAR On NBC NBC Lands New Advertisers For Race Coverage Daytona Int'l Speedway Holding Flag Exchange Xfinity Series Audience Lower On Fox Sports Steph Curry Tops In NBA Jersey Sales Reebok Important For Future UFC TV Phillies' MacPhail To Observe For First Few Months NASCAR Teams Look For Long-Term Value
SBD/5/Sponsorships Advertising Marketing
A TAIL OF THREE ENDORSERS: BIG DALE, BIG DAWG, BIG DYKSTRA
Published February 5, 1996
Dale Earnhardt recently signed on with Anheuser-Busch as a spokesperson for Busch Beer, with TV and radio spots currently running nationally. Earnhardt is pushing Busch's "Great Tracks" can series, in which NASCAR venues are featured on 12- and 16-oz. Busch and Busch Light cans. Busch is also running a point-of- purchase promotion during this year's NASCAR season allowing fans to collect "Busch Clash" posters and official NASCAR pocket schedules. NASCAR's season kicks off next Sunday with the "Busch Clash" on CBS (Oscar Walters, ST. LOUIS POST-DISPATCH, 2/5). TOUGH AS NAILS: Phillies OF Len Dykstra's off-the field business ventures are profiled in this morning's PHILADELPHIA INQUIRER. Dykstra, who lent his name and some capital to a CA car wash in '93, has plans to open two more and now has a car- care products line in production. Lenny Dykstra's Grand Slam Liquid Car Wax and Wash Kit will be in stores this spring. Dykstra's car-products venture, Grand Slam Ltd., is also working on a tire dressing product and deals with national retailers to carry their products (Joe Santoliquito, PHILADELPHIA INQUIRER, 2/5). BIG DAWG: Reebok spots featuring Bucks Forward Glenn Robinson have already started airing, and print ads for NBA Properties featuring the "Big Dog" appear in this week's Sports Illustrated (George Lazarus, CHICAGO TRIBUNE, 2/5).