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WILL CONSTANT BADGERING DISRUPT REEBOK-WISCONSIN DEAL?
Published February 29, 1996
While the Univ. of Wisconsin's athletic department is in final negotiations to have Reebok outfit all 22 teams and pay $6.5M over five years in exchange for exclusive marketing rights to UW apparel, the deal may be "unraveling" according to the MILWAUKEE JOURNAL SENTINEL. Earlier this week, three UW track and cross country coaches claimed their runners would be at a competitive disadvantage if forced to wear Reebok shoes, and a student government representative on the UW athletic board has complained to Dane County DA Bill Foust that the board violated the state's open-meeting law in discussing the Reebok deal in December. Vince Sweeney, Dir of Marketing and Licensing at UW's Athletic Dept., said the school is still in a negotiating process with Reebok and hopes recent events are not "deal breakers." Sweeney expects a deal as early as April. He said recent comments by the track coaches that Nike makes a better shoe made Reebok "very upset," but Sweeney said he thinks the problems with Reebok can be worked out because "they're good people" (Michael Hunt, MILWAUKEE JOURNAL SENTINEL, 2/29).