Emirates To Replace Corona As ATP Sponsor Cincy ATP/WTA Event Keeps Title Sponsor Raonic, New Balance Ink Career-Long Deal Miami Open Adds Fan Experience Memphis Open Aiming For Bounce Back Does ATP Need More Player-Specific Merchandise? Bright Nike Apparel Turns Heads At Aussie Open Tennis Suffering From Income Inequality Issue Top ATP Events Could Sue Tour Over Prize Money WTA's Allaster Top Paid Tennis Exec For '13
SBD/29/Sponsorships Advertising Marketing
FRANKLIN TEMPLETON SERVES UP AZ TENNIS CHAMPIONSHIPS DEAL
Published February 29, 1996
Three days before its start, the ATP's Arizona Men's Tennis Championships found a title sponsor in San Mateo, CA-based mutual fund broker Franklin Templeton Group, according to the ARIZONA REPUBLIC. Tournament officials said the Scottsdale event will now be called the Franklin Templeton Tennis Classic (ARIZONA REPUBLIC, 2/29).