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SBD/29/Sponsorships Advertising Marketing
FRANKLIN TEMPLETON SERVES UP AZ TENNIS CHAMPIONSHIPS DEAL
Published February 29, 1996
Three days before its start, the ATP's Arizona Men's Tennis Championships found a title sponsor in San Mateo, CA-based mutual fund broker Franklin Templeton Group, according to the ARIZONA REPUBLIC. Tournament officials said the Scottsdale event will now be called the Franklin Templeton Tennis Classic (ARIZONA REPUBLIC, 2/29).